Interviews with Digital Media Thought Leaders

Future Developments in Video Advertising
Future Developments in Video Advertising

TV shows and movies are migrating to the Internet where consumers are learning to watch them on TV screens. Since they prefer free ad-supported viewing, it's crucial that future video advertising work effectively. The 71-page report provides a quantitative forecast, and identifies market opportunities for media companies, advertisers, television executives, online merchants, TV set makers and anyone wanting to know how Internet Video will be monetized.

Get a free copy of a prospectus or Buy it Now for $1497.00

Consumers Want Internet on TV

Podcast Audio | Posted by Phil Leigh on November 21, 2009

 
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Phil Leigh

Phil Leigh

If you would like to learn just how rapidly consumers are gaining interest in obtaining unlimited Internet access on their TVs, this podcast is for you.

We have long predicted that consumers will ultimately want unlimited Internet access of their TVs. It enables them to watch any Internet video in a lean-back viewing experience from their living room sofa. Moreover, given a remote mouse and keyboard, it empowers them to use the TV as a giant window into the Internet for any purpose, including e-mail, online shopping, or Web surfing. Read more…

It’s the Stoopid Economy

Podcast Audio | Posted by Phil Leigh on November 14, 2009

 
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Phil Leigh

Phil Leigh

During the first three decades of the twentieth century the most promising invention was radio.

Scientists could see a clear evolutionary path for the technology that would revolutionize everyday life. The trip from the dots-and-dashes of Morse code, to audio transmission, and eventually to television, was all a matter of learning how to manipulate the electromagnetic spectrum. Unlike a fanciful speculation like teleportation, such things were undeniably possible within the theory underlying Maxwell’s equations. Read more…

Will Consumers Pay for Hulu.com Videos?

Podcast Audio | Posted by Phil Leigh on November 7, 2009

 
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Phil Leigh

Phil Leigh

Will consumers pay to watch TV shows and movies at the hulu.com website?

Hulu.com’s website hosts popular TV shows and movies after they have been released normally. Owners include Disney, NBC-Universal, and News Corporation (Fox). Viewers can watch shows for free but in exchange must also watch commercials since the videos are streamed and not downloaded. Last month, Chase Carey who is the President of News Corporation said that Hulu should start charging fees sometime next year. Presumably he envisions a premium subscription service providing more content or viewing time in exchange for a monthly fee. Read more…

How to use Google AdWords

Podcast Video | Posted by Phil Leigh on October 31, 2009

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If you want to learn how to set-up a Google AdWords account and start placing ads to sell merchandise from your website, this video is for you.

Perhaps the best way to teach others how to use Google AdWords is by concrete example. Thus, today’s video shows how we set-up an AdWords campaign to sell copies of our market research report, Future Developments in Video Advertising. Read more…

Stories Abide

Podcast Audio | Posted by Phil Leigh on October 24, 2009

 
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Phil Leigh

Phil Leigh

Inexorable expansion of the Internet results in a lockstep growth in anxiety about threatened obsolescence among incumbent media participants. Yet whatever the changes affecting media, storytelling remains the timeless value.

Even before humanity learned how to record them, the Greek Myths were passed down from generation-to-generation by oral repetition. Itinerate poets travelled around the Eastern Mediterranean retelling the stories of The Iliad and The Odyssey before Homer wrote them down about 3,000 years ago. While the media changed from spoken word to written text, the public appetite for stories was undiminished and may have even accelerated. Read more…

Public Reaction to Targeted Advertising

Podcast Audio | Posted by Phil Leigh on October 17, 2009

 
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Dr. Joseph Turow, University of Pennsylvania

Dr. Joseph Turow, University of Pennsylvania

If you would like to learn what the public says about their attitudes toward behaviorally-targeted advertising, this audio interview is for you.

A recent study conducted by the University of Pennsylvania and the University of California at Berkeley concludes that a two-to-one majority of Americans do not want marketers to tailor advertisements to their interests. The 1,000-person survey further indicates that nearly 90% of us particularly object to anonymous tracking of our Web-surfing for purposes of creating behaviorally-targeted ads.

Our interview today is with Dr. Joseph Turow of the University of Pennsylvania who was one of the authors.   Read more…

YouTube Stretches its Lead

Podcast Video | Posted by Phil Leigh on October 10, 2009

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If you want to learn one way that YouTube is extending its competitive lead, even against rivals like Hulu, this video is for you.

If you watched last week’s video podcast as a stream from our website, you may have noticed that we switched to the YouTube player from our previous Flash player. The change reflects the fact that iPhones and iPods will not display native Flash streams. However, given YouTube’s popularity, Apple developed a special application enabling the units to display YouTube Flash videos. Since Apple has sold about 40 – 50 million of the devices, we want to make it as easy as possible for users to watch Inside Digital Media on their iPhones and iPod Touches. Read more…

What if all Video were on the Internet?

Podcast Video | Posted by Phil Leigh on October 6, 2009

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Last week I was on a panel at a conference for the Entertainment Law Institute of the Texas Bar in Austin. Our panel topic was “The Future of Video Distribution”. This video podcast summarizes my presentation.

Andy Grove, who was the last of the three original Intel leaders to leave, liked to encourage employees to ask “What if?” questions. He felt they could lead to new discoveries about future change. Thus, we ponder, “What if all video were on the Internet instead of Cable TV?”

Consider the impact on three constituencies, (1) Consumers, (2) Sponsors, and (3) Copyright Holders. Read more…