Interviews with Digital Media Thought Leaders
Future Developments in Video Advertising |
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TV shows and movies are migrating to the Internet where consumers are learning to watch them on TV screens. Since they prefer free ad-supported viewing, it's crucial that future video advertising work effectively. The 71-page report provides a quantitative forecast, and identifies market opportunities for media companies, advertisers, television executives, online merchants, TV set makers and anyone wanting to know how Internet Video will be monetized. |
Rewriting Apple’s History
Podcast Audio | Posted by Phil Leigh on February 6, 2010
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As Mark Twain put it, “Very few things happen at the right time, and the rest don’t happen at all. The conscientious historian will correct these defects.” Normally the winners write history, but Apple’s success and lofty stock price has given a number of media executives a bad case of P/E envy. They’re distorting the past by accusing Apple of dictating terms of media consumption on the Internet.
For example, when Apple convinced the recorded music industry to sell digital downloads in 2003 it allocated seventy percent of the sales proceeds to the record labels and music publishers. One might suppose a business partner would be happy with a 70% share of incremental revenues, especially when that partner incurs almost no added cost. Perhaps they actually were smugly pleased with the deal originally. Maybe they figured Apple had been suckered into giving them more than twice as much as it kept for itself. Read more…
Categories: Podcast Audio
Tags: Amazon.com, Apple, book publishing, Future of TV, Future-of-Television, Hollywood-Studios, iPad, record-labels
Inventing the Future at Apple
Podcast Audio | Posted by Phil Leigh on January 30, 2010
Phil Leigh
As Xerox PARC pioneer Alan Kay once put it, “The best way to predict the future is to invent it”. Much like it did with the iPod and iPhone, Apple again invented the future when it introduced the iPad tablet computer in January.
From one perspective the iPad is an evolutionary extension of the iPod Touch. It uses the same operating system and user interface. Consumers familiar with the iPod Touch will quickly get the hang of the iPad. Neither device has a hard drive, or unpacks out of the box with a keyboard. Both can use the approximate 140,000 apps available at the Apps Store. The most obvious difference is the iPad screen which is about seven times larger. Read more…
Categories: Podcast Audio
Tags: Alan Kay, Apple, Cloud Computing, iPad, iPhone, iPod, New-York-Times, Steve-Jobs
Lessons from a Digital Media Pioneer
Podcast Audio | Posted by Phil Leigh on January 23, 2010
Phil Leigh
Like the lost adventurer Carnehan from Rudyard Kipling’s The Man Who Would be King, RealNetworks crept back into the news with the recent resignation of its CEO and Founder, Rob Glaser. Also like Carnehan Real hardly resembled the robust $12 billion market value industry leader it was at the turn of the Century having since dropped 95% in stock price. While Carnehan had an amazing story to tell, at least Glaser has an edifying one. Read more…
Categories: Podcast Audio
Tags: Apple, CATV, digital-media, Google, Microsoft, Phil-Leigh, RealNetworks, rob glaser
Apple Service Might be a “Game Changer”
Podcast Audio | Posted by Phil Leigh on January 18, 2010
Phil Leigh
It’s become obvious over the past seven years that Apple can develop innovative products that revolutionize both emerging and established industries. An example of the first is the iPod. When it hit the market about seven years ago it was the first portable MP3 player with enough capacity to enable most of us to carry our entire music collection around with us. An example of the second is the iPhone which forever changed our concept of what a mobile phone should be able to do. In short, it combined voice telephony with unlimited Internet access.
Now, speculation is rife that Apple is at the threshold of introducing not only a new product but a new service as well. Read more…
Categories: Podcast Audio
Tags: Apple, CBS, digital-media, Disney, Internet-video, iSlate, Phil-Leigh, Steve-Jobs, subscription service, tablet computer, Yerba Buena Center
How to Make Google AdWords Work
Podcast Video | Posted by Phil Leigh on January 9, 2010
If you would like to learn how to make Google AdWords be more effective, this interview is for you.
Today’s guests are Dr. Donald Berndt and Ricardo Lasa who are the founders of Sitewit.com. Their company enables users of Google AdWords and similar online ad platforms to obtain better results by employing artificial intelligence to manage campaigns. Sitewit provides an analytical engine to dynamically optimize such ad campaigns as an online service.
Since the Great Recession of 2008 it has become abundantly clear that conventional advertising is not working as well as in the past. This applies to newspapers, Yellow Pages, television, and radio. As a result, sponsors are turning to the Internet. Read more…
Categories: Podcast Video
Tags: AdWords, digital-media, Dr. Donald Berndt, Internet-Advertising, online-advertising, Ricardo Lasa, Sitewit
Lessons from Early Radio
Podcast Audio | Posted by Phil Leigh on January 6, 2010
Today’s post is a reprint of an article I wrote for Online Video Insider yesterday.
Lessons from Early Radio
By: Philip Leigh
January 5, 2010
Much like today’s Internet, during its early years radio enjoyed a high intrinsic growth. For example, while most industries were shrinking during the Great Depression radio advertising alone grew from $27 million in 1929 to $185 million in 1939 translating to a compound annual growth rate of 21%. Radio entertainment during the era included mix of music, drama, comedy, and variety shows. However, music was considered essential. Read more…
Categories: Podcast Audio
Tags: Comcast, Disney, Future-of-Television, Internet-video, NBC, radio, Time Warner
A Christmas Lesson for Publishers
Podcast Audio | Posted by Phil Leigh on December 19, 2009
Santa Claus
One February night in 1938 Philip Van Doren Stern had a dream. The 38 year-old published historian also had a deep interest in fantasy and the macabre. As with most dreams his morning recollections were vague and conflicting. It had something to do with a man who had never been born, or wished he had never been born.
Stern decided to write down his recollections. A narrative began to take shape and with later revisions became a short story he titled The Greatest Gift. It was a simple celebration of things taken for granted. Read more…
Categories: Podcast Audio
Tags: book publishing, ebooks, Frank Capra, Harper Collins, It's a Wonderful Life, Phil-Leigh, Publishing, Random House
Content is King (Like Cotton)
Podcast Audio | Posted by Phil Leigh on December 12, 2009
Phil Leigh
Comcast bought NBC to gain control over content distributed by its CATV system. Time-Warner advocates that popular TV shows be made available on the Internet only to consumers already subscribing to conventional Cable and Satellite networks. Prominent publishers require that new book releases be hard-cover-only thereby delaying ebook versions by four months. Such actions reflect the spurious notion that “Content is King”. Unfortunately it’ll prove to be about as effective as King Cotton diplomacy was for the Confederacy. Read more…
Categories: Podcast Audio
Tags: Comcast, digital-media, Future of TV, Future-of-Television, NBC, Phil-Leigh, Time Warner, TV Everywhere
