What is High Speed Fiber Optic ISP Service Really Like?
Posted on January 12, 2008
If you would like to know what truly high-speed Internet service is like, this interview is for you.
Our guest today is Erik Heels who is an MIT-educated Engineer and patent lawyer. He publishes his own blog about technology, law, baseball, and rock ‘n’ roll. We talk to him about his experience with FiOS high speed Internet access, and related topics.
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Tracking A Consumer’s Internet Use Patterns Across Multiple Websites (Part 2 of 2)
Posted on January 10, 2008
If you would like to learn about an Internet ad service that can track consumer behavior across multiple unrelated websites because it is embedded within the infrastructure of the ISP, this interview is for you. (Part 2 of 2).
Our guest today is Robert Dykes who is the CEO of NebuAd. Unlike other Internet advertising services, NebuAd is built-into the infrastructure of the Internet Service Provider (ISP). Since the ISP is the gateway for each subscriber, NebuAd can (anonymously) track a consumer’s use of the Internet across all websites. Unlike website-centric ad services, NebuAd can construct more detailed and accurate profiles of each consumer’s interest thereby resulting in better ad targeting. Read more…
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Tracking A Consumer’s Internet Use Patterns Across Multiple Websites (Part 1 of 2)
Posted on January 8, 2008
If you would like to learn about an Internet ad service that can track consumer behavior across multiple unrelated websites because it is embedded within the infrastructure of the ISP, this interview is for you. (Part 1 of 2).
Our guest today is Robert Dykes who is the CEO of NebuAd. Unlike other Internet advertising services, NebuAd is built-into the infrastructure of the Internet Service Provider (ISP). Since the ISP is the gateway for each subscriber, NebuAd can (anonymously) track a consumer’s use of the Internet across all websites. Unlike website-centric ad services, NebuAd can construct more detailed and accurate profiles of each consumer’s interest thereby resulting in better ad targeting.
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Two Years Ahead of the Record Labels
Posted on January 4, 2008
About two years ago we published a research report entitled Digital Music Goes Mainstream concluding that it was in the best interests of the record label industry to abandon digital rights management (DRMs). You can get a copy of the February 15, 2006 report by clicking on the preceding link.
Over a year later EMI decided to sell DRM-free tracks, followed by Universal in the autumn, and Warner Music just last month. Finally Business Week reports that Sony-BMG will be the last of the four major labels to throw in the towel sometime during the first quarter of this year.
In our analysis DRM abandonment will benefit the industry for two reasons. Read more…
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Performance-Based Online Advertising (Part 2 of 2)
Posted on January 3, 2008
If you would like to learn about an Internet ad network distributing ads that only result in a charge when the consumer actually clicks on them and completes a transaction, this interview is for you. (Part 2 of 2).
Our guest today is Doug Walker who is the Executive Vice President of Hydra Network. His company distributes targeted cost-per-acquisition campaigns on behalf of advertisers through an online network of quality website, search, incentive, lead generation, subscriber email, and co-registration affiliates. Read more…
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