Generating Internet Ad Revenues in Multiple Local Markets
Posted on February 9, 2008
Summary: If you would like to learn about an Internet advertiser focused on providing leads for businesses in local markets, this interview is for you.
Our guest today is David Bayer who is the President of DataBanqMedia Network. His company operates a family of websites geographically-and-industry-specific to thousands of localities. The websites develop leads for participating retailers in each market. While there are no charges to become a participating merchant, DataBanqMedia generates a fee whenever website visitors pro-actively complete a form thereby becoming a genuine lead for the selected merchant.
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Optimizing Cross-Selling For Call Center Operators
Posted on February 7, 2008
Summary: If you would like to learn how Call Center operators can better cross sell to customers based upon the client’s surfing pattern at a destination website, this interview is for you.
Our guest today is Rob Lee who is the CEO of Xsell. His company provides Software-as-a-Service enabling Call Center operators to offer products germane to the visitation patterns the client has exhibited at the destination company’s website. For example, if I phone my bank to report a lost credit card, an Xsell-enabled Call Center operator might suggest mortgage products based upon my (hypothetical) earlier investigations of mortgages at the bank’s website. Read more…
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Sony - (1) Ultra-Thin OLED TV & (2) Internet TV Appliance
Posted on February 5, 2008
Summary: If you would like to learn about Sony’s new thin OLED television as well as the company’s strategy for connecting TVs to the Internet, this interview is for you.
Our guest today is Rick Clancy who is the Senior Vice President of Communications for Sony Electronics, USA. We discuss the new ultra-thin television introduced into the States last month. It uses Organic Light Emitting Diodes (OLEDs) as the light source. The screen thickness is only that of 3 credit cards stacked together. We also discuss Sony’s new Bravia Internet Video Link that brings a walled-garden (prison?) of Internet content to the television.
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Implications of DRM-Free Distribution by Major Labels
Posted on February 2, 2008
Summary: If you would like to get an industry executive’s perspective about the decision by all four major record labels to abandon DRMs, this interview is for you.
Our guest today is David Pakman who is the CEO of eMusic. His company is the largest seller of online music in the DRM-free MP3 format. However, the eMusic catalogue historically was limited to independent record labels. Now that the majors have decided to sell DRM-free tracks it looks like a good time to catch-up with David to see what the implications are for eMusic and the industry at large. Read more…
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