Digital Strategies for Radio and TV
Posted on May 10, 2008
If you would like to learn what radio & TV stations can do to meet the challenge of the Internet, this interview is for you.
Subject: Our guest today is Robert Maccini who is the Chief Operating Officer for Ando Media. He is a 25 year veteran of the radio and TV business who now works for a company that helps those industries generate revenue for their content off of Internet streams and downloads. Ando also offers an audience measurement service for Internet radio. Read more…
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Radio Commercials That Generate Internet Ad Revenues
Posted on May 7, 2008
If you would like to learn how radio stations can use the Internet to generate incremental revenue from conventional broadcast advertisements, this interview is for you.
Subject: Our guest today is Scott Savage who is a principal in a new venture named Octopus. The venture provides a way for traditional radio to generate incremental ad revenues from conventional broadcast advertisements. Here’s an example of how it works: Read more…
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Easily Making Audio-Visual Presentations Over The Net
Posted on May 3, 2008
If you would like to learn how to create narrated PowerPoint presentations using only your telephone & computer, and generate hyperlinks to them for inclusion in emails, this interview is for you.
Subject: Our guests today are Joe Gustafson and Greg Flynn. Joe is the CEO of Brainshark and Greg is a Vice President. Brainshark is a service used by one-third of the top 100 companies in America. It permits their executives to create narrated PowerPoint presentations using only their computers and a telephone. Additionally, it generates a hyperlink so that the presentations can be placed in emails and websites. Finally, it tracks information about who looks at the slides, how often, and the time spent on each slide.
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