Internet TV: The Empire Strikes Back!

Posted on March 31, 2009

 
 Standard Podcast [6:53m]: Play Now | Play in Popup | Download

What if popular TV shows are only permitted to be viewed over-the-Net by subscribers to conventional CATV, Satellite, and IPTV services?

Such a plan seems to be gaining momentum among companies such as Time Warner, Direct TV, and Verizon. They want to discourage subscribers from “cutting the cord” to conventional TV and alternately watching the shows via broadband ISP service at websites like Hulu, Joost, and TV.com. Simultaneously they reason the plan provides added value to conventional subscribers because it gives viewers an alternate way to watch the shows. Read more…

Filed Under Podcast Audio | 2 Comments

Internet via Set-Top Box: Fool’s Errand?

Posted on March 25, 2009

 
 Standard Podcast [5:30m]: Play Now | Play in Popup | Download

Companies developing ways to access Internet Video via a cable set-top box may be on a Fool’s Errand.

Eventually consumers will demand unlimited Internet access on their televisions. But such a scenario is contrary to the perceived interests of CATV operators. They have two concerns. First is that unrestricted access might lead consumers to watch more Internet Video and less conventional television. Second, they want to collect an incremental fee (beyond ISP service) when consumers watch Internet Video on the TV. Read more…

New Realities About Advertising

Posted on March 23, 2009

 
 Standard Podcast [5:42m]: Play Now | Play in Popup | Download

If you would like to know how the Internet is changing the characteristics of advertising, this audio program is for you.

Businesses are learning that conventional media advertising is not generating the sales leads like it did in the 20th century. For example, the telephone Yellow Pages cannot be relied upon as the primary lead source for small local businesses. Similarly, larger businesses have noted a sharp decline in the effectiveness of newspaper, radio, and television advertising. Read more…

Five Catalysts for Internet TV - This Year!

Posted on March 19, 2009

Download to Computer, iPod, and iPhone

If you would like to learn about the five catalysts driving Internet-Video-to-the-TV adoption in 2009, this video is for you.

First Catalyst. The abundance of connection sockets in flat-panel televisions enables a multitude of devices to connect to the TV. Many such units also connect to the Internet. The surprise leader is the laptop computer which has on-board WiFi and is dropping so rapidly in price that it is a more economical selection than many appliances targeted at “Over-the-Top” Video. Given a remote mouse and keyboard the consumer gets a lean-back viewing experience 15 – 20 feet distant from the TV screen.  Read more…

Thinking the Unthinkable About Video

Posted on March 17, 2009

Download to Computer, iPod, or iPhone

If you would like to learn how even primary market research can mislead, this video is for you.

Instinctively we tend credit consumer surveys with validity because they are based upon “primary research”. Our instincts are good, but if the questionnaire ignores reality the results can be worse that valueless. Read more…

21st Century Version of TV Affilate

Posted on March 16, 2009

Download to Computer, iPod, or iPhone

If you would like to know how viral distribution of TV shows over the Internet can increase ad revenues, this video is for you.

As noted in earlier podcasts, Hulu is an ad-supported Website that has popular TV shows and movies. One of its attractive features is that it permits users to re-distribute the shows to friends and colleagues in several ways. One is to simply email a link. Another is to post it to one’s profile page in a social network such as FaceBook or MySpace. Finally, the shows and movies can be embedded in blogs as we have done today. Read more…

Why YouTube is Important to You

Posted on March 12, 2009

Download to Computer, iPod, or iPhone

If you would like to know why YouTube is important to you, this video is for you.

If you have video that could lead customers to buy more, or convert prospects into customers, then consider placing it on YouTube. Furthermore, it may be advisable to have your own channel on YouTube, as we do. This enables viewers to subscriber to all of your posts, much like TiVo records weekly television shows.   Read more…

Connect HDMI PC-to-TV

Posted on March 10, 2009

Download to Computer, iPod, or iPhone

If you would like to learn how to connect a HDMI laptop computer to a flat-panel television, this video is for you.

Seeing is believing. Read more…

Filed Under Podcast Video | 1 Comment

Next Page »