Internet Video Advertising
Posted on April 28, 2009
Waikit Lau, Co-Founder, ScanScout
If you would like to learn what kind of Internet Video ads work best, this interview is for you.
Our guest today is Waikit Lau who is the President and Co-Founder of ScanScout.com. His four-year old company serves ads, such as pre-rolls, mid-rolls, post-rolls, and overlays, to Internet Video websites. Earlier Waikit worked at Scientific-Atlanta and Bessemer Ventures. He holds a BSEE from MIT and a MBA from Harvard. Read more…
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Internet TV: Consumer Attitudes
Posted on April 21, 2009
If you would like to learn the latest thinking from Parks Associates about Internet-Video-to-the-TV, this interview is for you.
Our guest today is Kurt Scherf who is a Vice President and Principal Analyst at Parks Associates. He narrates a PowerPoint summarizing his latest white paper “From Boob Tube to YouTube”. It is available for free at his website. Read more…
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Metered Pricing for Internet Access
Posted on April 16, 2009
Timothy Karr, Campaign Director, FreePress.net
If you would like to learn about efforts by Time Warner Cable and other broadband ISPs to test metered-use pricing of Internet service in selected markets, this interview is for you.
Our guest today is Timothy Karr who is the Campaign Director at FreePress.net. His organization is about six years old and is focused on policy issues relating to media. It is funded by various private foundations and individuals and does not take donations from corporations. Read more…
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Opinion Surveys vs. Direct Experience
Posted on April 8, 2009
How do opinion surveys of the uninitiated compare to the knowledge of those with direct experience?
There’s a lot to be said for direct experience.
While looking for an advantageous way to attack the Confederates in the Spring of 1862 the commander of the Federal army in Virginia and his staff approached the Chickahominy River. Stopping at the bank, they pondered whether it was too deep for troops to cross. As the group discussed the matter, one of the youngest staff members rode his horse down the bank and into the river. From his dry saddle at midstream he turned around and shouted back, “This is how deep it is General.” *
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Netbooks Accelerate Internet-Video-to-the-TV Adoption
Posted on April 6, 2009
How will Internet-Video-to-the-TV be impacted if inexpensive “netbooks” take market share away from conventional laptop computers?
By way of background, netbooks are pint-sized laptop computers. Typically they have nine-inch screens as compared to fifteen-inches (or bigger) for a conventional laptop. Also netbooks have less powerful processors, smaller memories, and less sophisticated software. Gartner estimates that they could account for 10% of laptop computer sales by the end of this year.
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3rd Party Widgets for Verizon FiOS TV
Posted on April 1, 2009
Joe Ambeault, Verizon
What if Verizon FiOS offered a video-centric “apps store” for its television set-top box analogous to the one that Apple has for the iPhone?
The answer depends upon the restrictions that Verizon might impose on third-party developers. For example, if sites like Hulu, TV.com, and Joost are allowed to develop widgets enabling FiOS subscribers to visit the websites to watch TV shows over the Internet, then it would be significant. However, if Verizon moves slowly, or only permits a few applications from those not affiliated with current programmers providing shows for FiOS IPTV service, then it may be relatively inconsequential for two reasons. Read more…
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