Advertising on Internet TV Shows and Movies
Posted on May 26, 2009
Steve Robinson, CEO, Panache
If you would like to learn the latest from an expert about video ads for premium Internet streams such as popular TV shows and movies, this interview is for you.
Our guest today is Steve Robinson who is the CEO of Panache. His company provides an ad-insertion platform that offers media and entertainment companies the infrastructure to generate advertising revenues from their video streams. Representative clients include MTV, VH1, Country Music Channel, and Nickelodeon, among others. Read more…
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The Record Label Business
Posted on May 19, 2009
Steve Knopper, Author, Appetitte for Self-Destruction
If you would like to know how the Internet transformed the record label business, this interview is for you.
Our guest today is Steve Knopper who is the author of Appetite for Self-Destruction. Steve’s book is a chronicle and analysis of the spectacular crash of the record industry in the Digital Age. He is a Rolling Stone contributing editor who has covered the business since 2002. Read more…
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Training For Internet Advertising
Posted on May 12, 2009
Leslie Laredo, President, The Laredo Group
If you would like to learn how advertising agencies, media buyers and other media professionals learn their ways around new media, this interview is for you.
Our guest today is Leslie Laredo who is the President of The Laredo Group . Her company is a leading training and consulting firm concentrating in online advertising buying and selling, search engine marketing, and site optimization. The Laredo Group provides general sales training for companies and individuals, media training for buyers and sellers, and custom consulting services for traditional, online, and cross-platform sales and marketing activities. Read more…
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FreeWheel.tv - Ads for Online Video
Posted on May 5, 2009
Doug Knopper, Co-Founder, FreeWheel.tv
If you would like to learn about a company that aims to become the DoubleClick of Internet Video advertising, this interview is for you.
Our guest today is Doug Knopper who is a Co-Founder of FreeWheel.tv. His company offers a system to account for the monetization rights of online video syndication. Though it may be a bit of an oversimplification, FreeWheel hopes to become the DoubleClick of Internet Video. Doug and his two other Co-Founders worked at DoubleClick prior to organizing FreeWheel.tv in 2007. Read more…
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