What Makes our Market Research Different?
Posted on June 29, 2009
Click Here to Download a Free Prospectus: Future Developments in Video Advertising.
Click Here to Download to iPhone or iPod.
If you would like to know how our market research is different, this video is for you.
One key difference is that our reports are multimedia documents providing numerous embedded links to demonstrate new technologies. Thus, you can print-them-out and read them as conventional paper documents, but you can also use them in a television-like experience to actually watch what video ads will be like in the future. Read more…
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What should ad agencies do?
Posted on June 26, 2009
Download Free Prospectus for our new research report on the future of video advertising.
If you would like to learn how ad agencies can prepare for the future of video advertising, this video is for you.
One conclusion from our new research report, Future Developments in Video Advertising, is that sponsors will start competing with the advertising industry. More specifically, they’ll intensify use of Internet media as a direct channel to their customers. A greater share of their marketing budgets will be allocated to enriching their own websites as interactive, lead-generation properties. Similarly, they will self-manage more of their email marketing and employ embedded video in press releases, product promotions, and corporate communications.
Read more…
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Future of Video Advertising: 5 Conclusions
Posted on June 23, 2009
Click Here for Free Prospectus
If you would like to learn five major conclusions from our new research report entitled Future Developments in Video Advertising, this video is for you.
1. The advertising market will shrink for several years to come. Even five years in the future aggregate advertising spending will be smaller than it was in last year. We project total advertising revenues of $245 billion in 2013 as compared to $285 billion in 2008. Internet advertising will gain share from 8% to 22%.
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Effective Ads for Long-Form Internet Video
Posted on June 16, 2009
Jim Louderback, CEO, Revision3
If you would like learn about the types of advertisements that are effectively generating revenue for long-form video on the Internet, this interview is for you.
Our guest today is Jim Louderback who is the CEO of Revision3.com. His company is an Internet television network that creates, produces and distributes web television shows on niche topics. Some shows have achieved audience numbers equivalent to popular cult-TV shows. One example is DIGGnation in which two hosts discuss the top weeky topics on the Digg website. It gets about 200,000 – 300,000 viewers which is equivalent to the TV audience for Dog the Bounty Hunter. Read more…
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Addressable Advertising for Television
Posted on June 9, 2009
Seth Haberman, CEO, Visible World
If you would like to learn about addressable television advertising, this interview is for you.
Our guest today is Seth Haberman who is the Founder of Visible World. His company is a leading provider of targeted television advertising. It offers a software platform, termed intelliSpot, that enables advertisers, agencies, and media companies to target, customize and change messages to address diverse audiences, programming, and business situations. Investors include Comcast, Time Warner, Viacom, WPP, and AllianceBernstein, among others. Read more…
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Streaming Video to Clients & Prospects
Posted on June 2, 2009
Benjamin Wayne, CEO, Fliqz.com
If you would like to learn how to put video on your website that will stream via a player that has the look-and-feel of your own pages, this interview if for you.
If you host videos at YouTube and have them play through your website the YouTube brand is prominently displayed on the player. Thus, businesses that put video on their websites often prefer to host their own, or use a service that provides an “unbranded” player. One such vendor is Fliqz.com which specializes in white-label video services for businesses. In addition to providing an unbranded player, Fliqz also offers industrial strength streaming and viewer analytics. Read more…
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