How to use Google AdWords
Posted on October 31, 2009
If you want to learn how to set-up a Google AdWords account and start placing ads to sell merchandise from your website, this video is for you.
Perhaps the best way to teach others how to use Google AdWords is by concrete example. Thus, today’s video shows how we set-up an AdWords campaign to sell copies of our market research report, Future Developments in Video Advertising. Read more…
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Stories Abide
Posted on October 24, 2009
Phil Leigh
Inexorable expansion of the Internet results in a lockstep growth in anxiety about threatened obsolescence among incumbent media participants. Yet whatever the changes affecting media, storytelling remains the timeless value.
Even before humanity learned how to record them, the Greek Myths were passed down from generation-to-generation by oral repetition. Itinerate poets travelled around the Eastern Mediterranean retelling the stories of The Iliad and The Odyssey before Homer wrote them down about 3,000 years ago. While the media changed from spoken word to written text, the public appetite for stories was undiminished and may have even accelerated. Read more…
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Public Reaction to Targeted Advertising
Posted on October 17, 2009
Dr. Joseph Turow, University of Pennsylvania
If you would like to learn what the public says about their attitudes toward behaviorally-targeted advertising, this audio interview is for you.
A recent study conducted by the University of Pennsylvania and the University of California at Berkeley concludes that a two-to-one majority of Americans do not want marketers to tailor advertisements to their interests. The 1,000-person survey further indicates that nearly 90% of us particularly object to anonymous tracking of our Web-surfing for purposes of creating behaviorally-targeted ads.
Our interview today is with Dr. Joseph Turow of the University of Pennsylvania who was one of the authors. Read more…
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YouTube Stretches its Lead
Posted on October 10, 2009
If you want to learn one way that YouTube is extending its competitive lead, even against rivals like Hulu, this video is for you.
If you watched last week’s video podcast as a stream from our website, you may have noticed that we switched to the YouTube player from our previous Flash player. The change reflects the fact that iPhones and iPods will not display native Flash streams. However, given YouTube’s popularity, Apple developed a special application enabling the units to display YouTube Flash videos. Since Apple has sold about 40 – 50 million of the devices, we want to make it as easy as possible for users to watch Inside Digital Media on their iPhones and iPod Touches. Read more…
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What if all Video were on the Internet?
Posted on October 6, 2009
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Last week I was on a panel at a conference for the Entertainment Law Institute of the Texas Bar in Austin. Our panel topic was “The Future of Video Distribution”. This video podcast summarizes my presentation.
Andy Grove, who was the last of the three original Intel leaders to leave, liked to encourage employees to ask “What if?” questions. He felt they could lead to new discoveries about future change. Thus, we ponder, “What if all video were on the Internet instead of Cable TV?”
Consider the impact on three constituencies, (1) Consumers, (2) Sponsors, and (3) Copyright Holders. Read more…
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