Ten Months Ahead of Bloomberg
Posted on May 31, 2010
Prompted by the recent GoogleTV announcement, last week Bloomberg-BusinessWeek reported that the product concept would revolutionize advertising in two ways. First, it would lead to a new policy whereby sponsors only pay for ads that get watched. Second, it would enable video ads to be better targeted.
However, regular Inside Digital Media subscribers recognize that we’ve been chanting this mantra since last July’s Future Developments in Video Advertising research report. Another example is our Thinking the Unthinkable about Video Ads last September. Read more…
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Video Summary: Future of Apple
Posted on May 27, 2010
To Download Video (rather than stream it) click here.
Today’s video podcast narrates a PowerPoint presentation summarizing our recent Future of Apple market research report.
Although the report is 68-pages, it is also a multimedia document that includes links to videos and animations to demonstrate key innovations instead of merely describing them with text. Included is a five year revenue forecast by business sector as well profitability analysis by product line. We identify four growth engines; two already existing and two yet to be announced. Apple’s ecosystem strategy is forecast including an analysis of whether the company should license its operating system in response to Android’s open platform. Read more…
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Revenue Impact of P2P File Sharing
Posted on May 24, 2010
Jim Burger
Today’s audio podcast is an interview with Jim Burger who is an intellectual property attorney with Dow, Lohnes. As such, he is as vigorously opposed to copyright infringement as anyone. Nonetheless, Jim questions the validity of claims by music executives that Peer-to-Peer file sharing has been a major cause the industry’s revenue decline.
Download audio to iPad, iPod, or iPhone here
He readily admits a correlation between P2P activity and declining CD sales, but emphasizes that mere correlation does not constitute causation. For example, CD sales topped-out during the 1999-2000 period, but those were the same years when Napster was most active. Not only was Napster the first popular P2P network, it was also probably the most widely used. Album sales did not decline until 2001 which was the same year that Napster was shut-down by a judge’s order. Read more…
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GoogleTV is Significant
Posted on May 21, 2010
Yesterday Google, Sony, Intel, Logitech, DishNetworks, Adobe, and BestBuy announced a collaborative effort permitting consumers to conveniently access the Internet at their TV screens while simultaneously integrating with conventional television programming. Importantly, the CEOs of each participating company appeared on the stage as Google TV was officially introduced.
Download My Audio Narration Here.
As software GoogleTV may be incorporated into hardware products from most any reputable manufacturer. Yesterday’s participants are only the early examples. Logitech will make an appliance that will transform any modern TV into GoogleTV. Sony will include it in new models of TVs and Blu-ray players. DISH, a satellite TV service, will install it on subscriber DVRs.
Regular subscribers know for over a year Inside Digital Media has repeatedly emphasized that the natural evolution of television is toward just such a concept. One example is this post about our February ’09 Third Generation Television market research report – 15 months ago.
GoogleTV is significant for two reasons. Read more…
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Music’s Next Evolution
Posted on May 20, 2010
David Pakman
Today’s audio podcast is an interview with David Pakman who has been a venture capital Partner with Venrock since 2008. Earlier he was the CEO of eMusic where he led the online retailer to sell more music download tracks than any competitor except Apple’s iTunes. Before joining eMusic he Co-Founded MyPlay which pioneered online music lockers. MyPlay was sold to Bertelsmann shortly after the turn-of-the-century. Earlier David was a digital music innovator with N2K and Apple.
To play audio podcast to iPod, iPad, or iPhone click here.
David believes that the recorded music business has reached yet another mutation point. Over the past decade worldwide revenues dropped from $40 billion to about $17 billion. Furthermore, unless the industry begins to proceed along a new evolutionary path he predicts the declines will continue for another five years before bottoming-out at perhaps $7 billion. Read more…
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When Habit Becomes Reflex
Posted on May 17, 2010
While watching a theatrical motion picture, have you ever instinctively reached for the DVR remote in order to replay a scene where you didn’t quite catch the dialog?
I have – a number of times. Even though I was in a dark theater surrounded by many people, it became a reflex.
To download audio to iPod, iPad, or iPhone click here.
There have been similar experiences while listening to my car radio. I get sporadic impulses to advance the playlist to the next song. It happens when I don’t like the DJ’s current selection. Read more…
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How the Web Changes my TV Habits
Posted on May 9, 2010
Aside from the Clintons, who are either famous or notorious depending upon political polarity, few public figures are from Arkansas. Admittedly, every now-and-then there’s a Huckabee whose very name implies Arkansas, if not Mayberry.
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Along the state’s eastern border, the Mississippi River Delta is little changed in the past half-century. Although four-lane roads replaced two-lane blacktops, visiting there is a form of backward time travel. It’s still not rare to encounter vehicles looking like mutant forms of 1940s pick-ups trucks crossed with 1980s vintage rice harvesting equipment hauling overfilled loads of used tires or similar junk while crawling in the left lane at 25 miles per hour. It’s tempting to pass them on the right, except that half the time their uneven cargo tips the contraption that way too, threatening to topple everything on any driver with courage enough to try it. Read more…
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Hulu and the Cowboy Philosopher
Posted on May 4, 2010
The following post was first written by me and released by Online Video Insider on May 4, 2010.
Hulu and the Cowboy Philosopher
by
Phil Leigh
As Will Rogers put it, “If I don’t see things your way, well, why should I?”
To Play six minute audio version on iPad, iPod, or iPhone click here.
The Los Angeles Times reports that Hulu.com’s Internet video streaming of popular TV shows will soon offer a premium version featuring more episodes and additional shows in exchange for a monthly subscription fee. They may discover that a number of constituents will fail to see things their way. Read more…
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