Three Radical Predictions
Posted on September 27, 2010
First, consumers will demand unlimited Internet access at their TVs.
Second, sponsors will refuse to pay for video ads and TV commercials that don’t get watched.
Third, ad hoc WiFi networks will provide cellular bypass and become crucial advertising properties for local merchants.
Download audio narration to iPod, iPhone, and iPad (eight minutes)
Internet &TV
Most experts mistakenly believe consumers will want Internet access on their TVs mainly to choose among popular movies and TV shows. That’s what Apple surveys conclude and traditional media executives find it convenient to agree. However, such results ignore that the vast majority of survey respondents haven’t experienced unrestricted Internet TV access. Therefore they do not yet fully appreciate what other activities and programs might interest them. Read more…
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Axiom or Platitude?
Posted on September 20, 2010
Eighty four years ago Berlin hosted an exposition for the fledgling Radio Industry. Since then it’s evolved into the World’s largest consumer electronics show. Now termed the IFA, earlier this month Google’s Eric Schmidt was this year’s Keynote Speaker.
His talk was inspiring in two ways. First it included enlightening demonstrations. One used a smartphone for voice search and language translation. Another showed GoogleTV integrating conventional television with the Internet to provide a searchable and interactive experience. Second, Schmidt offered a thought-provoking insight when commenting upon the business implications of Web-centric computing.
To download audio narration to iPod, iPhone or iPad, click here.
“The internet”, he said, “has replaced the economics of scarcity with the economics of ubiquity. Any business built on controlling the flow of information is having difficulty.” Read more…
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GroupOn’s Manifest Destiny
Posted on September 13, 2010
GroupOn’s breath-taking success implies a Manifest Destiny reminiscent of the early dot-com era. It will not only change the way local businesses use the Net to get new customers and sales, but it will likely forever change video advertising.
The company made two crucial discoveries about meeting client needs that previously eluded others addressing their market. Furthermore, they’re currently discovering how to fulfill the promise for two types of Internet advertising that to date failed to live up to potential.
To download audio narration to iPod, iPhone, or iPad click here (7 minutes)
First, GroupOn enables clients to rapidly generate new sales and customers via the Internet. Read more…
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Reckoning Day is Finally Here
Posted on September 6, 2010
Over fifty years ago an Australian wrote an apocalyptic nuclear war novel entitled On the Beach. Shortly thereafter Hollywood released a movie version. Some parents considered it so disturbing they forbade even high school aged children to watch it. The story tells how people in the Southern Hemisphere struggled to reconcile themselves to their own pending demise resulting from spreading radioactive fallout originating in the sterile Northern Hemisphere after a devastating nuclear exchange.
Audio for iPad, iPod, and iPhone click here (five minutes)
It became increasingly evident that fallout arrival merely a matter of months. Each character’s personality gradually shrank to its essence as the eventuality approached ever nearer. Among them was the crew of an American submarine that took refuge in Melbourne. Perhaps the most chilling moment was when its first member fell ill with radiation sickness. After examining his patient, the ship’s doctor simply told the Captain, “It’s finally here.”
Read more…
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Missing Notes at iTunes-10
Posted on September 1, 2010
In the movie Amadeus, Mozart eagerly asks the Austrian Emperor for his opinion of the composer’s new opera, The Marriage of Figaro. At first the Emperor is evasive but upon Mozart’s insistence he responds that “there are too many notes.” An offended Wolfgang sarcastically asks “which ones should I exclude?”
Download audio narration to iPod, iPad, and iPhone here.
Evidently somebody in authority decided the tenth version of iTunes that Apple released today would also benefit from a mystifying exclusion. It’s “Ping” social networking is probably the most significant innovation to promote artists and record labels in the last decade. New release popularity was suffering because digital music forced a decline in radio, the chief recorded music promotional vehicle of the past sixty years. As radio’s successor, Ping permits 160 million iTunes users to spontaneously join affinity groups enabling them to discover new music and artists from one another. They can share recommendations within invitation-only groups, or among people with similar tastes from anywhere in open groups. Read more…
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