Interviews with Digital Media Thought Leaders
21st Century Version of TV Affilate
Podcast Video | Posted by Phil Leigh on March 16, 2009
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If you would like to know how viral distribution of TV shows over the Internet can increase ad revenues, this video is for you.
As noted in earlier podcasts, Hulu is an ad-supported Website that has popular TV shows and movies. One of its attractive features is that it permits users to re-distribute the shows to friends and colleagues in several ways. One is to simply email a link. Another is to post it to one’s profile page in a social network such as FaceBook or MySpace. Finally, the shows and movies can be embedded in blogs as we have done today.
Essentially the independent blogs and social network (e.g. FaceBook) pages operated by others function as the local TV affiliates do for the TV networks. Originally TV shows were produced in New York and broadcast to the U.S. public in local markets by resident TV stations affiliated with each on of the three networks, ABC, CBS, or NBC.
In the Internet era the independent blogs and social network pages operated by a nearly countless number of organizations and individuals function as additional distribution outlets. They are 21st Century versions of the local TV broadcast affiliate. When TV shows are posted at such Websites the associated advertising accompanies the post. Thus the TV show gets a bigger audience and additional advertising revenues.
Today’s example is the much discussed “debate” between CNBC’s Jim Cramer and Comedy Central’s Jon Stewart regarding the merits of CNBC’s financial news coverage.
This is Third Generation Television.
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Categories: Podcast Video
Tags: CNBC, Comedy Central, Future-of-Television, Internet-Advertising, Internet-video, Jim Cramer, Jon Stewart, online-advertising
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