Interviews with Digital Media Thought Leaders

Adaptive Video for Television of the Future

Podcast Video | Posted by Phil Leigh on October 20, 2008

If you would like to learn about the potential interactive capabilities of television in the future, this video is for you.

Today’s video features Permissiontv.com which is a company that enables clients to create interactive videos for Internet distribution. The capability provides a glimpse of what the television might look like in the future. First is a demonstration of some interactive videos created on the Permissontv.com platform. Second is an interview with Matt Kaplan who is the Chief Strategy Officer.

Permissiontv.com is Software-as-a-Service (SaaS) dedicated to Internet video and to that extent is similar to Brightcove.com and blip.tv. However, Permissiontv.com is distinguished in three ways.

First, its focus is on enabling clients to create interactive videos.

Second, because of the interactivity, Permissiontv.com does not limit its marketing activities merely to media companies but also targets companies (generally with strong brands) that want to use Internet video to interact directly with their own customers.

Third, owing to the technical requirements of building such video applications, Permissiontv.com targets sophisticated users. Typically clients have access to a skilled staff of Flash and XML programmers, either at their own company, or via their advertising agency or web design vendor.

In our analysis, Permissiontv.com is an early manifestation of the smart video of the future. Such videos will adapt to the needs of viewers as they interact with the screen. The Permissiontv.com experience underscores the axiom, “The future has already arrived; it’s just not evenly distributed.”

Length: This video interview is about 13 minutes long.