Interviews with Digital Media Thought Leaders
Promoting Your Product on Virtual Communities
Podcast Audio | Posted by Phil Leigh on November 3, 2007
If you would like to learn how to develop intergral scenarios that will successfully promote your product on virutal communties like Second Life, this interview is for you.
Our guest today is Chris Lassonde who is the President of Millions-of-Us. His company is an ad agency specializing in virtual worlds. Essentially, it helps clients develop scenarios on virtual communities to promote their products. One example is a Second Life community devoted to the new hit TV program “Gossip Girl”. Representative clients include Intel, Microsoft, Warner Brothers, and Pontiac.
In the future we shall be living in our computers as much as we do the everyday terrestrial world. When I make this remark vocally, others often want to hold-up a crucifix between us as they fluminate about the evils that such a trend portend.
Perhaps human nature prevents us from responding naturally to any changes, unless we make them. Often we fail to see how what is different can be better than what is familiar. For example, Mark Twain humorously condemned the telephone for the lifestyle changes it would induce. No doubt, others did so at the advent of radio and television. One early observer commented that since the word “television” was half Greek and half Latin, nothing good would ever come from it.
Nonetheless, spending some of our day in a virtual world can be enriching and actually make us more social. For example, someday we will go to Amazon.com, or a similar place, and enter a virtual world of bookstore avatars browsing through the shelves. When we locate the subject areas that interest us we may well start-up a conversation with a nearby avatar. Repeated visits to the store can thereby become a natural way to widened and strengthen our circle of friends with similar interests.
Hypothetically, the same applies to a virtual world of recorded music stores. Few of my terrestrial friends enjoy classical music. But in a virtual store with a section devoted to the genre, I would be able to find others with similar tastes. Since we often make our friends by associating with others of like interests, such a virtual world would enrich our lives.
Categories: Podcast Audio
Tags: advertising, digital media, Gossip Girl, Intel, Internet Advertising, Microsoft, Millions of Us, Pontiac, Second Life, Virtual Worlds, Warner Brothers
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