Podcast Video | Posted by Phil Leigh on April 16, 2008
If you would like to learn how one blogger became a leading source of information about his local community, this interview is for you.
Subject: Our guest today is Tommy Duncan who is the Founder of the Sticks of Fire blog. Through it, Tommy has become a go-to source of information about events, history, and news affecting his home town of Tampa, Florida. From an “unknown” four years ago, Tommy quite often now sees his blog writing republished by the local metropolitan newspaper. Tommy shares his thoughts about what it takes to be a successful blogger in both a content and platform technology context.
Summary: Mr. Duncan became a successful blogger because of a deep interest in his native community. Sticks of Fire provides a constant flow of information about events, history, and news relating to Tampa. Over the past four years the site attracted a stable of additional local writers who often provide information that is hard to find elsewhere.
As a result of his experience Tommy developed valuable insight into the future of blogging from both a content and technological perspective. Although he is a good writer, he would not likely have achieved success without getting under the hood enough to gain an appreciation for the best technologies. For example, after starting with Google Blogspot, he gravitated to WordPress and is likely to remain on the platform indefinitely.
In the future, Tommy believes that corporations will embrace blogging as a way to develop a conversation with their clients and prospects. He also feels that video & audio podcasting will enhance such efforts.
Phil’s Take: When I ask others who have been successful with blogging and podcasting they often mention the same two points (1) a passion for the content, and (2) the regularity of periodic updates.
Additionally, Tommy’s experience provides further evidence, if such is needed, that WordPress is becoming a standard. Importantly, it is powerful enough to include both audio and video podcasting as well as text blogging.