Now WiFi Networks Can Make Money

Posted on July 21, 2010

If you want to learn how your company can profit from potentially explosive growth for commercial WiFi networks, this video is for you.

Our eight minute PowerPoint explains the triggering factors, sizeable potential, and enough concrete information to get your company started.

Download video for iPad, iPhone, and iPod here.

First, AT&T Wireless’ decision to impose usage-sensitive data pricing on the iPad and iPhone will cause subscribers to seek WiFi hotspots. Read more…

Mobile Bandwidth Shortage

Posted on July 12, 2010

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The decision to adopt usage-sensitive data pricing by AT&T Wireless is significant. It is likely to cause a chain reaction fundamentally transforming the Wireless Internet. The changes will create important new business opportunities in both regulated and non-regulated sectors. The reaction sequence will proceed through three steps.

First, most major cellular carriers will follow AT&T’s lead. For example, Bloomberg reports that Verizon will be Apple’s second cellular operator when it launches its 4G network in January. Importantly, the carrier has separately commented that it will abandon unlimited pricing on that network. Although network congestion resulting from past explosive traffic growth accompanying smartphone and iPad popularity is the official explanation, it is also an opportunistic way for the industry to increase average subscriber revenue and thereby profits. Read more…

AT&T’s Seeds of Self Destruction

Posted on June 10, 2010

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AT&T Wireless’ decision to replace iPhone and iPad $30 monthly unlimited Internet access with metered pricing is significant for two reasons. First, consumers will learn that it is much more restrictive, or costly, than they want. Second, it will stimulate the development of competitive lower cost municipal-mesh-WiFi-networks or alternate technologies which consumers will eventually prefer. Consequently, AT&T has planted the seeds of self-destruction.

AT&T claims that most subscribers will save money under the new plan. While presumably valid when based upon historical usage, there’s not a shadow of doubt that the projected future usage patterns for all-you-can-eat pricing were going to be much more data intensive for two reasons. One is that iPhone patterns were already trending that way. For example, it was recently reported that iPhone data traffic was bigger than voice traffic. A second reason is that iPad Internet usage is expected to be even more intensive than that of the iPhone particularly considering the new product’s enthusiastic market reception. Read more…

Future of Public Broadcasting

Posted on June 3, 2010

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Public Broadcasting offers high quality programming. Presently most of us watch it via one of about 400 local PBS affiliates. However, the most popular shows like Charlie Rose, Masterpiece Theater, Antiques Roadshow, and Nova are produced by only a few originators. Increasingly the creators are also putting many of those shows on the Internet where they can be watched at the viewer’s convenience without needing the local affiliate.

Last year Congress gave the Corporation for Public Broadcasting $400 million. About $360 million passed through to local affiliates. They generally used the money to purchase programs such as those noted above. However, the grants only represent about 20% of the typical affiliates’ overall budget. The other 80% was mostly used to fund affiliate operating overhead. Most of that 80% came from (1) prominent corporate underwriters, (2) grants from the individual states, and (3) “viewers like you”. Read more…

Video Summary: Future of Apple

Posted on May 27, 2010

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Today’s video podcast narrates a PowerPoint presentation summarizing our recent Future of Apple market research report.

Although the report is 68-pages, it is also a multimedia document that includes links to videos and animations to demonstrate key innovations instead of merely describing them with text. Included is a five year revenue forecast by business sector as well profitability analysis by product line. We identify four growth engines; two already existing and two yet to be announced. Apple’s ecosystem strategy is forecast including an analysis of whether the company should license its operating system in response to Android’s open platform. Read more…

Promising Apple Ecosystem Business

Posted on March 23, 2010

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If you would like to learn about a company presently benefiting from Apple’s success of the last seven years, this interview is for you.

Today’s guests are Steve Bush and Ross Newman of Screwbox Solutions. Their company specializes in the repair and maintenance of Mac computers and iPhones. The sharply rising popularity for Apple products is leading to a concomitant growth in demand repair services. When our Apple devices break, most of us rely upon the Genius Bar at the closest Apple Store to fix them. Unfortunately, there are a number of problems with such dependence. Read more…

Apple and The Digital Living Room

Posted on February 23, 2010

About 20 years ago a character named Ray Kinsella in the movie Field of Dreams heard a voice urging him to plow under a portion of his Iowa farm to build a baseball field. Purely on faith he built it.  Soon long deceased legendary players began to show-up for practice. Strangely, only Ray and his family could see the ghosts.

Later the same voice told Ray to visit a famous novelist who had mysteriously stopped writing after the 1960s. In the book upon which the movie is based, that author was J. D. Salinger. Ray brought him back to Iowa where he too could watch the players. Read more…

How to Make Google AdWords Work

Posted on January 9, 2010

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If you would like to learn how to make Google AdWords be more effective, this interview is for you.

Today’s guests are Dr. Donald Berndt and Ricardo Lasa who are the founders of Sitewit.com. Their company enables users of Google AdWords and similar online ad platforms to obtain better results by employing artificial intelligence to manage campaigns.  Sitewit provides an analytical engine to dynamically optimize such ad campaigns as an online service.

Since the Great Recession of 2008 it has become abundantly clear that conventional advertising is not working as well as in the past. This applies to newspapers, Yellow Pages, television, and radio. As a result, sponsors are turning to the Internet. Read more…

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