How to Watch iPhone Movies on Your TV
Posted on September 3, 2009
If you would like to learn how to watch movies on your TV that were downloaded to your iPhone, this video is for you.
Every iPod or iPhone owner knows they can buy digital music at Apple’s iTunes online store. Most also realize they can rent or purchase movies and TV shows there as well. Finally, many are aware that numerous free video and audio podcasts, some including popular TV shows, are also available. However, few understand that it is not difficult use iPods and iPhones to watch the movies stored on the portable units through a conventional flat panel TV. Read more…
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How My Video Consumption Changed
Posted on August 17, 2009
Phil Leigh
If you would like to learn how my media usage changed during a recent period of enforced idleness, this audio program is for you.
Owing to medical leave during the past two-weeks I have been relatively inactive at the office. This led to an increase, as well as a change in the pattern of, media consumption. Today’s podcast explains how. Read more…
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Profound Implications of Video-Centric Wikipedia
Posted on July 23, 2009
Phil Leigh
If you would like to consider the implications of a video-centric Wikipedia, this audio program is for you.
As reported in Technology Review, the Wikipedia Foundation will soon be launching an editable online video encyclopedia. According to Alexa, Wikipedia is the World’s seventh most popular website. Consider how often you visit the site and ponder your reaction if many of its articles provided relevant video. Read more…
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Best Internet Video Ad Format
Posted on July 19, 2009
Download a Free Prospectus for: Future Developments in Video Advertising
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If you would like to watch an example of a successful Internet video ad format, this video is for you.
MTV conducted a research study to discover the kind of video ad format that works best for their streamed music videos. The results are important because we infer that they’ll apply to Interactive television as well. Read more…
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How Video Advertising Will Change
Posted on July 16, 2009
Download Free Copy of Prospectus: Future Developments in Video Advertising
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If you would like to learn why product promotion campaigns will replace advertising campaigns, this video is for you.
Traditionally advertising campaigns are executed by media buyers. Ad preparation, termed creative work, is done by the advertising agency. The sponsoring company determines the campaign budget and contracts with a media buyer to place the ads on the appropriate media. The media buyer determines the optimal allocation among television, newspaper, radio, Internet, and other formats. The buying organization also determines how the ads will run in each media. For example, they will decide which TV shows will get the ads. They seek to optimize the demographic match between the show audience and the profile of customers for the advertised product. Read more…
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Future Video Commercials to use Search
Posted on July 14, 2009
Click Here to Download Free Prospectus: Future Developments in Video Advertising.
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If you would like to learn why search will become a crucial part of future video advertising, this video is for you.
Once video migrates to the Internet the search function will become crucially integrated with video advertising. This applies to both short and long form programs including TV shows and movies. As discussed in our Future Developments in Video Advertising research report, there are three reasons for our conclusion. Read more…
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Future Video Ads Will Be Shorter
Posted on July 13, 2009
Click here to download a Free Prospectus for Future Developments in Video Advertising.
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If you would like to learn why future video commercials will be shorter, this video is for you.
In our new research report, Future Developments in Video Advertising, we predict that video programming will migrate away from Cable TV and onto the Internet. Furthermore, we conclude that the great majority of consumers will expect to watch videos for free in ad-supported formats as opposed to paying a fee for rental or purchase of copyrighted content. Thus, it is crucial that future video ads be more effective than previously. Read more…
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Getting Viewers to Click on Ads
Posted on July 9, 2009
Download Free Prospectus :Future Developments in Video Advertising.
Download Video to iPhone or iPod
If you would like to know how consumers will learn to click on banner and overlay ads, this video is for you.
As video moves to the Internet many question the effectiveness of new forms of advertising such as clickable banners and overlays. The concern is justified since it is well known that traditional banner click-through rates are low. The industry worries that rates will drop even lower on overlay ads appearing on TV screens. Read more…
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