Interviews with Digital Media Thought Leaders
Digital Strategies for Radio and TV
Podcast Audio | Posted by Phil Leigh on May 10, 2008
If you would like to learn what radio & TV stations can do to meet the challenge of the Internet, this interview is for you.
Subject: Our guest today is Robert Maccini who is the Chief Operating Officer for Ando Media. He is a 25 year veteran of the radio and TV business who now works for a company that helps those industries generate revenue for their content off of Internet streams and downloads. Ando also offers an audience measurement service for Internet radio.
Ando Media offers three services.
First, is ad insertion for video and audio streams. They have injected over 65,000 hours of ads into video and audio Internet streams to date.
Second, is ad insertion for podcasts. Ando dynamically inserts advertising into podcast files and tracks listener habits across one or many podcast shows. The platform is capable of tracking downloads by user, by show, by time and date; and includes an API to gather demographic information
Third, is an audience measurement service for Internet radio. Reports are derived by its distributed processing platform that passively tracks exact listener data from all listening sources and converts it to standard broadcast audience metrics.
The company has a prominent list of customers including CBS Radio, abcRadio.com, Disney, ESPN Radio, and Cox, among others.
Phil’s Take. Conventional radio and TV stations are going to lose ad revenues that shall not return after the current economic downturn is over. The soft economy is motivating advertisers to be even more vigorous in searching for ways to make their ad dollars more effective. Once they get started down a new productive path, they shall not return to the old way of doing things.
Ando’s ad insertion is a start, but the radio and TV industries will have to do even more. Making pennies on their Internet streams will not offset the dollars they will lose in from conventional ad revenues during the economic downturn.
Tip of the Day: Attracting New Media Customers
New Media is as fiercely competitive as the Wild West. Your products and services might be vitally important to the constituents, but if you fail to have a dialog with them they are not going to know that you exist.
Soon, a corporate blog may become as necessary as routine websites were at the turn of the Century. It will raise your search engine profile and initiate conversations with potential clients. When you use a mix of audio, video, animation, and text, you’re talking the language of the pioneers you need to reach. The Internet is all about multimedia.
Contact me to learn how Inside Digital Media help you.
Categories: Podcast Audio
Tags: Blogs, digital-media, Internet-Advertising, Internet-video, Phil-Leigh, Radio-Advertising, Television-Advertising, TV-Advertising
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