Interviews with Digital Media Thought Leaders
Distributing and Monitizing Your Video at Other Websites (Part 2 of 2)
Podcast Video | Posted by Phil Leigh on July 24, 2007
(Part 2 of 2) If you would like to learn about an ASP that enables you to distribute and monetize your Digital Media across the Internet, this interview is for you.
Our guest today is Marty Roberts who is the Vice President of Marketing at thePlatform. His company, owned by Comcast, is basically an ASP enabling video created for the Internet to be widely distributed, syndicated, and monetized.
Next month I will be hosting a panel at an industry conference for an audience composed mainly of executives from metropolitan daily newspapers, local TV affiliates of the major networks, radio stations, and cable TV operators. In general, the companies are discovering that their audience is moving to the Internet. While they have set-up websites to capture some of the shift, they are basically losing advertising dollars on their traditional properties and replacing them with advertising pennies at their websites.
However, if they were to syndicate their content across the Internet at websites in addition to their own, they might well be able to turn those web advertising pennies into dollars. For example, many newspapers are now creating their own video. Some of it is quite good and could generate incremental ad revenues when syndicated with pre-rolls to additional websites along with a policy of sharing the pre-roll ad revenue with those destination sites.
Today’s guest company is basically an ASP enabling video-creating newspapers to distribute their content to the partnering websites. However, the service is available to any company, not just newspapers. Therefore, local TV affiliates, cable TV operators, and even radio stations could use the service.
Length: This video interview is about 11 minutes long.
Categories: Podcast Video
Tags: advertising, cable tv, Internet, Internet video, newspapers, online advertising, radio, television, TV
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