Interviews with Digital Media Thought Leaders

Distributing and Monitizing Your Video at Other Websites

Podcast Video | Posted by Phil Leigh on July 21, 2007

(Part 1 of 2) If you would like to learn about an ASP that will enable you to distribute and monetize your Digital Media across the Internet, this interview is for you.

Our guest today is Marty Roberts who is the Vice President Marketing at the Platform. His company, owned by Comcast, is basically an ASP that enables video created for the Internet to be widely distributed, syndicated, and monetized.

Next month I will be hosting a panel at an industry conference for an audience composed mainly of executives from metropolitan daily newspapers, local TV affiliates of the major networks, radio stations, and cable TV operators. In general, the companies are discovering that their audience is moving to the Internet. While they have set-up websites to capture some of the shift, they are basically losing advertising dollars on their traditional properties and replacing them with advertising pennies at their websites.

However, if they were to syndicate their content across the Internet at websites in addition to their own, they might well be able to turn those web advertising pennies into dollars. For example, many newspapers are now creating their own video. Some of it is quite good and could generate incremental ad revenues that might be shared with the participating websites when syndicated to those additional websites along with pre-roll ads.

Today’s guest company is basically an ASP that enables a video-creating newspaper to distribute its content to the partnering websites. However, the service is available to any company, not just newspapers. Therefore, local TV affiliates, cable TV operators, and even radio stations could use the service.