Interviews with Digital Media Thought Leaders
Distributing Video to All Three Screens (Part 1 of 2)
Podcast Video | Posted by Phil Leigh on February 23, 2008
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If you would like to learn about software that automates the process of preparing professional video programming for distribution to various platforms including Television, Internet, and Wireless Devices, this interview is for you. (Part 1 of 2)
Our guest today is Russell Zack who is the Vice President of Product Management at Anystream. His company sells enterprise software that automates the process of capturing and transforming audio and video for distribution across all multi-platform providers. Among them are (1) Conventional Television, (2) Video-on-Demand, (3) Internet, and (4) Wireless Devices.For decades television programs were produced for a single appliance and were delivered through the ether directly to the consumer or to a Community Antenna Television (CATV) network. Except for Satellite Television, things pretty much stayed that way for half-a-century, until the advent of Internet video.
Presently, Internet video is getting to be significant. Programs can be viewed on computers and a variety of mobile devices such as cell phones and iPods. Traditional programmers are increasingly going to want to participate. Getting the shows distributed to the right channels and to the correct devices is a complicated task that must be automated.
In the first part of the interview Anystream narrates a PowerPoint explaining how they provide such automation. Part two is a question-and-answer session.
Phil’s Take: It’s as certain as fleas on a yard dog that traditional producers of video programming will seek to get their content distributed in an increasing number of channels and devices. Software that automates the process is ultimately going to be an integral part of the activity.
The devil will be in the details and the vendor-of-choice will be the one that slays all the demons by empowering the experts producing the video to get the job done with a minimum of incremental technical requirements. In short, I don’t know whether it will be Anystream, thePlatform, Harmonic, or somebody else that ultimately comes out on top, but they are competing for an important market.
Categories: Podcast Video
Tags: digital media, Internet Media, Internet video, Mobile Video, Portable Video, television, Television Networks, Third Screen, TV
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