Interviews with Digital Media Thought Leaders
eBooks
Our new eBook, How to Cut the Pay TV Cord is at Amazon.com in the Kindle store. Priced at only $5.97 it tells you how to (1) get unlimited Internet video on your TV, (2) where to find popular Internet videos, and (3) how to get the best of broadcast television after discontinuing cable TV service.
Most importantly, we not only tell you how to get the Internet video you want on your TV we also show you with numerous instructional videos, animations, and full-color pictures. If you prefer a dot-pdf version, merely e-mail me proof of Kindle-version purchase and we’ll send you a dot-pdf copy by return e-mail.
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Our 68 page eBook, The Best of Inside Digital Media, is at Amazon.com in the Kindle store. It’s priced at only $4.97 and includes our thirty most popular podcasts and posts for 2010 and 2009. The book was published in November of 2010.
Numerous links to video and multimedia illustrations are included and many are proprietary. If you prefer a dot-pdf version, merely e-mail me proof of Kindle-version purchase and you’ll get a dot-pdf copy by return e-mail.
To sample the first seven pages at no charge click here.
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Our 80-page Future of Television e-Book is available at the Kindle store of Amazon.com for $7.97. Numerous links to videos illustrating discussion points are included. To more easily watch them, buyers may get a dot-pdf version merely by e-mailing me with proof of Kindle-version purchase.
There are five major conclusions. First, consumers will ultimately demand unlimited Internet access on the TV. Second, they will require a search feature. Third, consistent with the Internet paradigm, sponsors will eventually refuse to pay for commercials that don’t get watched. Four, behavioral targeting will be the key to advertising success. Five, online merchandise sales will become routine.
To sample the first half of this book (excluding the summary) for free, click here.
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Our 72-page Future of Video Advertising e-Book is available at the Kindle store of Amazon.com for $7.97.
About eighty years ago, John Wannamaker complained, “I know half of my advertising dollars are wasted, I just don’t know which half.” Finally, the Internet is going to make TV commercials and other forms of video advertising accountable.
Sponsors will disintermediate the traditional advertising industry by reaching-out directly to prospects and clients. Video will become a crucial integral component of their own websites and email campaigns. Eventually all television programs will migrate to the Internet where geographic, behavioral and other forms of ad targeting can be optimized.
Numerous links to videos illustrating discussion points are included. To more easily watch them, buyers may get a dot-pdf version merely by e-mailing me with proof of Kindle-version purchase.
To sample the first half of the book (excluding the summary) for free, click here.
