Interviews with Digital Media Thought Leaders
FreeWheel.tv - Ads for Online Video
Podcast Audio | Posted by Phil Leigh on May 5, 2009
Doug Knopper, Co-Founder, FreeWheel.tv
If you would like to learn about a company that aims to become the DoubleClick of Internet Video advertising, this interview is for you.
Our guest today is Doug Knopper who is a Co-Founder of FreeWheel.tv. His company offers a system to account for the monetization rights of online video syndication. Though it may be a bit of an oversimplification, FreeWheel hopes to become the DoubleClick of Internet Video. Doug and his two other Co-Founders worked at DoubleClick prior to organizing FreeWheel.tv in 2007.The FreeWheel service provides four functions.
First, it identifies sales rights. That means that it determines what companies have the right to sell a piece of content. It assures content owners that their ads are not pre-empted by ads sold by others.
Second, it pinpoints the right ad to run. Given a number of ad sellers, CPM rates, and display platforms, FreeWheel pinpoints the ads that will drive the highest possible yield. All this happens in milliseconds.
Third, it serves the ad. The FreeWheel ad server can accommodate any video format and works with any video player.
Fourth, it automates the financial accounting. Content owners, distributors, and third-party sellers are automatically assigned their rightful share of ad revenue.
Categories: Podcast Audio
Tags: advertising, Doug Kno, FreeWheel.tv, Future-of-Television, Internet-Advertising, Internet-video, Phil-Leigh, Television-Advertising
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[...] Our guest today is Doug Knopper who is a Co-Founder of FreeWheel.tv. His company offers a system to account for the monetization rights of online video syndication. Though it may be a bit of an oversimplification, FreeWheel hopes to become the DoubleClick of Internet Video….…..[listen now] [...]