Podcast Video | Posted by Phil Leigh on September 22, 2008
If you would like to learn how to become a podcaster, this video is for you.
Podcasting essentially enables you to have your own radio or television station. The programs will be automatically delivered to your audience and received by most any Internet-connected multimedia device including computers, iPods, and iPhones. Even televisions can receive your shows if they are connected via a LAN to a computer. Finally, the programs can be heard, or viewed, anytime after they are released. There is no need for the audience to “tune in” at a scheduled time or risk missing the show. Today’s video demonstrates at least two ways that podcasting can augment corporate communications.
First, consider those of you who are using regular text-based newsletters to communicate with clients and prospects. It is a time proven way maintaining steady contact with them. When you provide useful information the newsletter is a powerful form of advertising that the user does not recognize as advertising in the traditional obtrusive sense.
However, if you add audio to the text you are able to convey a sense of personality that is much harder to impart in the written word. Moreover, you can explain more complex ideas in a conversational way. Finally, with video podcasting you can take advantage of the concept that a picture is worth a thousand words. Videos enable you to demonstrate products and services that are difficult to explain with words alone.
The second example is the corporate press release. Regrettably, text-based press releases for technology companies are far too often incomprehensible because they are so jargon-filled. But if a marketing executive were able to sit down with the recipient, he could likely explain the message in plain English. Simply embedding audio or video discussions and demonstrations within the press release itself will make it easy for the recipient to click on a link ato hear, or watch a presentation, for a better understanding. If he is a regular recipient of your press releases, he may as well get it as a podcast anyway so that the audio or video explanation is automatically delivered.
In the rest of the video we explain the equipment, software, and services you will need to become a podcaster. Although we include specific recommendations we cannot cover everything in the allotted ten minutes. Therefore, contact me if you would like to learn more about how Inside Digital Media, Inc. can make you a podcaster too.