Interviews with Digital Media Thought Leaders
Hulu and The Future of Television
Podcast Video | Posted by Phil Leigh on March 20, 2008
If you would like a follow-up to our earlier “Future of TV” video that provides even more demonstrations of what television might be like in the years ahead, this show is for you.
Summary: Earlier this month the hulu.com website advanced from beta to public availability. It is a Hollywood-backed service exhibiting popular television programs and movies on an advertising-supported basis. It also provides a peek at what TV will be like in the future. As (I think) Alan Kay once put it, “The future has already arrived, its just not yet evenly distributed.”
Specifically, all programs will be available on-demand and the vast majority will be advertising-supported. Children born today will be puzzled about why their parents once had to wait until a scheduled time to watch their favorite shows. They’ll also be perplexed by why the parents were plagued with disruptive commercials that interrupted the program being viewed.
In this video we make use of a hulu clip from Saturday Night Live that pokes fun at two recent movies (1) There Will Be Blood and (2) No Country for Old Men. We also demonstrate hulu’s alphabetical listing of available programs and select an episode from the TV show, House.
Our video demonstrates how the clips can be shared on social networks like MySpace and FaceBook. It also shows how they can be emailed, embedded within one’s own blog, and purchased at Amazon.com. Additionally, we demonstrate how hulu is using overlay and post-roll ads. Finally, at hulu fast-forward and rewind are simple mouse click-&-drag actions.
Categories: Podcast Video
Tags: digital-media, Future-of-Television, House, hulu, Internet-Media, Internet-video, No-Country-for-Old-Men, Phil-Leigh, Saturday-Night-Live, television, There-Will-Be-Blood, TV
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[...] or index, advertising-supported Internet Video of popular TV shows and movies. Examples include Hulu, Fancast, Veoh, TVGuide.com, and AOL Video. They’re great for consumers because they are free [...]