Interviews with Digital Media Thought Leaders
Internet Video Advertising
Podcast Audio | Posted by Phil Leigh on April 28, 2009
Waikit Lau, Co-Founder, ScanScout
If you would like to learn what kind of Internet Video ads work best, this interview is for you.
Our guest today is Waikit Lau who is the President and Co-Founder of ScanScout.com. His four-year old company serves ads, such as pre-rolls, mid-rolls, post-rolls, and overlays, to Internet Video websites. Earlier Waikit worked at Scientific-Atlanta and Bessemer Ventures. He holds a BSEE from MIT and a MBA from Harvard.
Waikit slices-and-dices the Internet Video advertising market in multiple ways. He shares his thoughts on the merits and applicability video ad types. Additionally we get a tutorial on the approaches to branding versus transaction advertising. We discuss the likely trends that will emerge once Internet Video gets to be more common on the TV. We also examine the ad characteristics that work best for mobile devices such as the iPhone.
Waikit describes how targeting and accountability is actually implemented. He clears away the “smoke and mirrors” about how it is done and how it can be done even better in the future.
We examine the limitations of the Internet and discuss where improvements are needed. He shares his knowledge of click-through percentages by ad type and describes the trends in CPM rates. Issues are addressed from a variety of perspectives including those of the publisher, advertiser, ad agency, media buyer, and consumer.
As noted in our Third Generation Television research report released in February we believe that video will inexorably migrate to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. As a result, it is crucial that Internet Video ads generate enough revenue to adequately compensate the program producers.
To learn more about out Third Generation Television report click here where you can purchase a copy or download a free Prospectus.
Categories: Podcast Audio
Tags: advertising, Future-of-Television, Internet-Advertising, Internet-Media, Internet-video, online-advertising, ScanScout, Television-Advertising
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[...] Internet Video Advertising Inside Digital Media Posted by root 3 days ago (http://insidedigitalmedia.com) Waikit slices and dices the internet video advertising market in multiple ways if you would like to make a comment please fill out the form below copyright 2006 inside digital media powered by wordpress using radiance theme created by brian gardner podcas Discuss | Bury | News | Internet Video Advertising Inside Digital Media [...]