Interviews with Digital Media Thought Leaders
Now WiFi Networks Can Make Money
Podcast Video | Posted by Phil Leigh on July 21, 2010
If you want to learn how your company can profit from potentially explosive growth for commercial WiFi networks, this video is for you.
Our eight minute PowerPoint explains the triggering factors, sizeable potential, and enough concrete information to get your company started.
Download video for iPad, iPhone, and iPod here.
First, AT&T Wireless’ decision to impose usage-sensitive data pricing on the iPad and iPhone will cause subscribers to seek WiFi hotspots.
Second, you can profitably deploy mesh WiFi networks giving consumers’ free Internet access because merchants will pay you to build and operate the networks.
Third, there are two reasons merchants will pay. One is that your network will bring iPad and smartphone subscribers into their stores. A second is that your network will offer each merchant the ability to post location-specific ads whenever smartphone or iPad users log-on. For example, a restaurant could offer a 20% meal discount if the meal is purchased within one hour after log-on. Such time-sensitive ads could prompt sales that merchants might otherwise have lost.
Fourth, your network will have three revenue sources, (1) merchant subscriptions, (2) advertising, and (3) bounties from landline ISPs.
Fifth, compared to today’s typical retail WiFi, your mesh network will be superior in two ways. One is it will cover a bigger geographic area enabling merchants to attract more distant customers. Additionally, it will use “industrial-strength” access points that are much more reliable than most retailers now use.
To connect-the-dots and get enough information to begin your own WiFi operation watch the eight minute video because a picture is worth a thousand words.
Categories: Podcast Video
Tags: Ad-Supported WiFi, Apple, FaceTime, iPad, iPhone, iPod, Phil-Leigh, WiFi, Wireless Streaming
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