Interviews with Digital Media Thought Leaders
(Part 1 of 2) How the Internet Affects Local Media
Podcast Video | Posted by Phil Leigh on May 24, 2007
If you would like to learn how the Internet is affecting newspapers, and television & radio stations, this interview is for you.
Our guest today is Colby Atwood who is the CEO of Borrell Associates. His company is a market research firm that specializes in helping traditional media companies adapt to the Internet. (Part 1 of 2)
In the first part of this two-part interview, our guest narrates a PowerPoint presentation about conventional and Internet advertising as it applies to the local markets.
After a survey of statistics applicable to all media types, the presentation drills-down to figures germane to Internet advertising. Statistics and forecasts are provided for Internet advertising with breakdowns for market share captured by dot-com newcomers. This is offset by estimates for the share retained by the online properties of conventional media, such as yellow pages, newspapers, TV stations, and radio stations.
Categories: Podcast Video
Tags: advertising, classified advertising, craigs list, digital media, Internet, local markets, newspapers, radio, radio stations, television stations, TV stations, yellow pages
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