Interviews with Digital Media Thought Leaders
(Part 2 of 2) Avoiding Over-Reliance on Google’s AdSense
Podcast Video | Posted by Phil Leigh on June 11, 2007
(Part 2 of 2) If you would like to learn how to reduce your reliance for advertising revenues upon Google’s AdSense, this interview is for you.
Our guest today is Lance Podell who is the CEO of Seevast Corporation. He competes successfully with Google’s AdSense and AdWords. Seevast has exclusive relationships with such prominent websites as the online edition of The Wall Street Journal.
A common complaint from, even some of the most prominent online publishers (i.e. major metropolitan newspapers and local TV stations), is that they are uncomfortable with their dependence upon Google’s AdSense to generate advertising revenues. They wish that they had more control because if AdSense continues to gain influence Google could, without consequence, cut back the revenue sharing percentages with the publishers.
Similarly, publishers express concerns that they are losing influence to upstart ad networks. For example, even though ESPN.com might be the best known brand for online sports information, they reach fewer people than does the sports component of an ad network called Advertising.com.
Our guest company today launched an initiative that it thinks will help publishers, like ESPN.com, regain their influence by setting-up a “Publishers Virtual Network”.
Length: This video interview is covered in about 16 minutes.
To view the slides without watching the entire program, click here.
Categories: Podcast Video
Tags: AdSense, advertising, AdWords, Contextual advertsing, Google, Internet Advertising, Local Media, online advertising
Permalink | Email This |
Leave a Comment
If you would like to make a comment, please fill out the form below.
