Interviews with Digital Media Thought Leaders
(Part 2 of 2) How The Internet Affects Local Media
Podcast Video | Posted by Phil Leigh on May 29, 2007
If you would like to learn how the Internet is affecting newspapers, and television & radio stations, and what they can do about it, this interview is for you.
Our guest today is Colby Atwood who is the President of Borrell Associates. His company is a market research firm that specializes in helping traditional media companies adapt to the Internet. (Part 2 of 2)
In the second part of this two-part interview, our guest concludes his PowerPoint narration on the impact of the Internet on conventional media in local markets. First is an analysis of the market share losses encountered by traditional media. Second is a summary that discusses the best ways for conventional media companies to respond.
The concluding section is a question-and-answer session between me and the guest.
Categories: Podcast Video
Tags: advertising, Conventional Media, digital media, Internet Advertising, Local Media, newspapers, radio stations, TV stations
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