Interviews with Digital Media Thought Leaders

Putting Multimedia Presentations into Press Releases - Part 2

Podcast Video | Posted by Phil Leigh on June 17, 2008

If you would like to learn how to embed multimedia presentations in your press releases without using the simplified tools from BrainShark and Netbriefings discussed last week, this program is for you.

Last week in Part One we demonstrated how simple tools from Netbriefings and BrainShark can be used to embed multimedia presentations into your press releases. BrainShark users only need to know how to use a telephone and narrate a PowerPoint presentation. Similarly, anyone who can post a video to YouTube can use the Proclaim tool from Netbriefings.

Part Two of the program today discusses how to create Internet video presentations if you want to begin from first principles relying upon your own camcorder, editing software, file conversions, and web hosting. It is a much more involved process and we cannot teach everything in one session. However, today’s provides the basics and you are invited to contact us with any questions.

The multimedia press release is not merely an idea whose time has come; it is one that is long overdue! Although I receive most press releases via email, they are still composed as though the delivery mechanism is the U.S. Postal Service. Moreover, they are overflowing with bad writing and technology companies are the worst offenders. Nearly all of their characteristically jargon-filled releases fail miserably to explain why anyone, other than those who wrote them, should have any interest.

Ironically, the companies seem to know they are ineffective because PR firms are engaged to telephone reporters so that a spokesperson for the subject company can be interviewed to explain the news. This practice must be given the heave-ho and replaced by a new standard whereby multimedia presentations are embedded in the releases themselves.