Interviews with Digital Media Thought Leaders

Sony - (1) Ultra-Thin OLED TV & (2) Internet TV Appliance

Podcast Audio | Posted by Phil Leigh on February 5, 2008

 
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Rick ClancySummary: If you would like to learn about Sony’s new thin OLED television as well as the company’s strategy for connecting TVs to the Internet, this interview is for you.
 
Our guest today is Rick Clancy who is the Senior Vice President of Communications for Sony Electronics, USA. We discuss the new ultra-thin television introduced into the States last month. It uses Organic Light Emitting Diodes (OLEDs) as the light source. The screen thickness is only that of 3 credit cards stacked together. We also discuss Sony’s new Bravia Internet Video Link that brings a walled-garden (prison?) of Internet content to the television.

At the Consumer Electronics Show last month Sony Electronics introduced a couple of items particularly applicable to Digital Media. One was a television with a screen composed of an array of Organic Light Emitting Diodes (OLEDs) that enables the TV to be thin and provide brighter contrast. While the screen is a small, being only 11” on the diagonal, it is only about the thickness of three credit cards stacked together.

Additionally, Sony introduced an Internet Video Link appliance for its Bravia line of HD televisions. The Internet Link enables TVs to be directly jacked-into the Internet, without having to access the Net via a computer. The appliance enables users to experience Internet content on their TVs by using a TV-like remote instead of a keyboard. Unfortunately, the Internet Video Link currently only permits users to view a walled-garden (prison?) of Internet content.

Phil’s Take. The OLED is fascinating because it presumably means arrays can be placed on plastic film thereby enabling screens to be not only thin, but potentially flexible as well. Imagine a portable device like the iPhone with a screen that scrolls-out like a window-shade to provide a big viewing area. When not in use, such a screen could be rolled-back a compartment within a portable unit. OLEDs also require little power thereby potentially enabling the scroll-screen concept.  

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