Interviews with Digital Media Thought Leaders
Streaming Video to Clients & Prospects
Podcast Audio | Posted by Phil Leigh on June 2, 2009
Benjamin Wayne, CEO, Fliqz.com
If you would like to learn how to put video on your website that will stream via a player that has the look-and-feel of your own pages, this interview if for you.
If you host videos at YouTube and have them play through your website the YouTube brand is prominently displayed on the player. Thus, businesses that put video on their websites often prefer to host their own, or use a service that provides an “unbranded” player. One such vendor is Fliqz.com which specializes in white-label video services for businesses. In addition to providing an unbranded player, Fliqz also offers industrial strength streaming and viewer analytics.
Our guest today is Benjamin Wayne who is the CEO of Fliqz. Prior to organizing Fliqz, Ben was the CEO of three other Internet companies. One was a third party lead generation company and another provided price comparison shopping aids. His first job out of college was with a consulting firm in South Korea. Ben holds an undergraduate degree from Princeton and a MBA from Harvard. He was a Fulbright Research Scholar to South Korea.
About 10 – 15 years ago most companies realized the competitive necessity to establish websites. In today’s environment, Ben believes that the “table stakes” now require them to provide online video. However, there is little point in meeting the new requirement with poor quality video that streams sporadically thorough players that indirectly promote their own brands such as the YouTube player. Most successful companies will want the videos to look as though the originated on the corporate website. And they’ll want comprehensive analytical data about those who are watching the videos.
Companies like BrightCove, Fliqz, and Blitp.tv provide such capabilities as applications service providers. They enable your company’s website to reliably stream video to visitors. As such they enable you to communicate with video directly to clients and prospects without having to rely upon an intermediate medium such as television. For example, research at Fliqz concludes that up to 80% of the first clicks visitors make once at a website landing page containing video is on the video itself.
As noted in our Third Generation Television research report released in February we believe that video will inexorably migrate to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. We are currently preparing a research report entitled “Future Developments in Video Advertising” that examines how video will be used for advertising and promotion in the years ahead.
To learn more about our earlier Third Generation Television report click here where you can purchase a copy or download a free Prospectus.
Categories: Podcast Audio
Tags: advertising, Benjamin Wayne, BrightCove, digital-media, Digital-Video, Fliqz, Future-of-Television, Internet-Advertising, Internet-video, Phil-Leigh, Television-Advertising, YouTube
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