Interviews with Digital Media Thought Leaders

Future of Video Advertising (Part 2 of 2)

Podcast Video | Posted by Phil Leigh on March 15, 2008

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If you would like learn what video advertising might be like in the future, this interview is for you. (Part 2 of 2)

Summary: In Part 2 of this two-part interview Jayant (CEO of YuMe Networks) demonstrates the remaining two ad formats which include clickable skins and shareable ads.

Next the interview proceeds to the question & answer session in which I ask questions that occurred to me during the demos and earlier discussion. Topics covered include (1) comparison of disruptive and non-disruptive ads, (2) competitive landscape, (3) the company’s operating history and performance statistics, (4) venture financing from Khosla Ventures and Accel Partners, and (5) YuMe’s targeted market. Read more…

Future of Video Advertising (Part 1 of 2)

Podcast Video | Posted by Phil Leigh on March 13, 2008

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If you would like learn what video advertising might be like in the future, this interview is for you. (Part 1 of 2)

Subject: Our guest today is Jayant Kadambi who is the CEO of YuMe Networks. His company is an Applications Service Provider (ASP) that places ads in digital video.  YuMe offers a variety of ad formats including pre-roll, post-roll, mid-roll, overlays, player skins, and others. You can get a look at samples at their ad gallery. Read more…