How to use Google AdWords
Posted on October 31, 2009
If you want to learn how to set-up a Google AdWords account and start placing ads to sell merchandise from your website, this video is for you.
Perhaps the best way to teach others how to use Google AdWords is by concrete example. Thus, today’s video shows how we set-up an AdWords campaign to sell copies of our market research report, Future Developments in Video Advertising. Read more…
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What if all Video were on the Internet?
Posted on October 6, 2009
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Last week I was on a panel at a conference for the Entertainment Law Institute of the Texas Bar in Austin. Our panel topic was “The Future of Video Distribution”. This video podcast summarizes my presentation.
Andy Grove, who was the last of the three original Intel leaders to leave, liked to encourage employees to ask “What if?” questions. He felt they could lead to new discoveries about future change. Thus, we ponder, “What if all video were on the Internet instead of Cable TV?”
Consider the impact on three constituencies, (1) Consumers, (2) Sponsors, and (3) Copyright Holders. Read more…
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Behavioral Ad Targeting: Newspapers
Posted on July 30, 2009
Phil Leigh
If you would like to learn how newspapers and TV affiliates can generate incremental ad revenue by selling behaviorally-targeted Internet ads to local businesses, this audio is for you.
Behavioral-targeting is one of the keys to success in online advertising. For example, consider how online merchants such as iTunes and Amazon.com are among the most successful websites in terms of translating visits into sales. There are two reasons why their conversion performance is exceptionally good. Read more…
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Madness at Fox and NBC
Posted on February 21, 2009
On Thursday www.hulu.com announced that they will not permit viewers who are using Boxee software to access Internet Video streams.
Background
Hulu is a website owned by NBC and Fox that provides high quality streaming of popular television shows and movies. Most of the shows are from NBC and Fox, but others are also available such as Comedy Central’s Daily Show with Jon Stewart and the Colbert Report. The website is entirely legal and supported with advertising. Additionally, there are over 100 movies. Read more…
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