Why Project Canoe Will Fail
Posted on July 1, 2009
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If you would like to learn why the Cable Industry’s effort to provide addressable advertising will fail, this video is for you.
Last year a consortium of six leading CATV operators formed a joint venture termed, Project Canoe, to develop a standard platform to deliver addressable and interactive commercials over cable systems. The industry is abundantly aware of the threat that Internet targeted advertising represents and Canoe is their response.
In our analysis there are five reasons it will fail. Read more…
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