Interviews with Digital Media Thought Leaders

Non-Disruptive Ads & eCommerce for Internet Video

Podcast Video | Posted by Phil Leigh on February 28, 2008

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If you would like to learn how to enable viewers to watch your Internet video with non-disruptive ads and click on merchandise to buy that is germane to the programming, this interview is for you.
 
Subject: Our guest today is Rick Davis who is the CEO of 21e (for 21st Century Entertainment). His company provides a video player that enables non-disruptive advertising and clickable icons for contextual merchandise purchases. The player can be viewed at TheClassicsNetwork.com (for best results use Firefox Browser). Read more…

Two Years Ahead of the Record Labels

Podcast Video | Posted by Phil Leigh on January 4, 2008

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About two years ago we published a research report entitled Digital Music Goes Mainstream concluding that it was in the best interests of the record label industry to abandon digital rights management (DRMs). You can get a copy of the February 15, 2006 report by clicking on the preceding link. 

Over a year later EMI decided to sell DRM-free tracks, followed by Universal in the autumn, and Warner Music just last month. Finally Business Week reports that Sony-BMG will be the last of the four major labels to throw in the towel sometime during the first quarter of this year.

In our analysis DRM abandonment will benefit the industry for two reasons. Read more…

Performance-Based Online Advertising (Part 2 of 2)

Podcast Video | Posted by Phil Leigh on January 3, 2008

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If you would like to learn about an Internet ad network distributing ads that only result in a charge when the consumer actually clicks on them and completes a transaction, this interview is for you.  (Part 2 of 2).

Our guest today is Doug Walker who is the Executive Vice President of Hydra Network.  His company distributes targeted cost-per-acquisition campaigns on behalf of advertisers through an online network of quality website, search, incentive, lead generation, subscriber email, and co-registration affiliates. Read more…

Performance-Based Online Advertising (Part 1 of 2)

Podcast Video | Posted by Phil Leigh on December 28, 2007

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Summary: If you would like to learn about an Internet ad network distributing ads that only result in a charge when the consumer actually clicks on them and completes a transaction, this interview is for you.  (Part 1 of 2).

Our guest today is Doug Walker who is the Executive Vice President of Hydra Network.  His company distributes targeted cost-per-acquisition campaigns on behalf of advertisers through an online network of quality website, search, incentive, lead generation, subscriber email, and co-registration affiliates. Read more…

Promoting Your Product on Virtual Communities

Podcast Audio | Posted by Phil Leigh on November 3, 2007

 
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If you would like to learn how to develop intergral scenarios that will successfully promote your product on virutal communties like Second Life, this interview is for you.

Our guest today is Chris Lassonde who is the President of Millions-of-Us.  His company is an ad agency specializing in virtual worlds. Essentially, it helps clients develop scenarios on virtual communities to promote their products.  One example is a Second Life community devoted to the new hit TV program “Gossip Girl”. Representative clients include Intel, Microsoft, Warner Brothers, and Pontiac. Read more…

Targeted Advertising for On-Demand Video (Part 2 of 2)

Podcast Video | Posted by Phil Leigh on October 16, 2007

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If you would like to learn how to place viewer-targeted ads in on-demand video programming, whether it be VOD, DVR, or on the broadband Internet, this interview is for you. (Part 2 of 2).

Our guest today is Dean Denhart who is the CEO of BlackArrow which provides a platform enabling advertisers to place viewer-specific ads in on-demand programming whether it is delivered via a cable Video-On-Demand (VOD) channel, a Digital Video Recorder (e.g. TiVo), IPTV, or from a broadband website. Read more…

Targeted Advertising for On-Demand Video (Part 1 of 2)

Podcast Video | Posted by Phil Leigh on October 13, 2007

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If you would like to learn how to place viewer-targeted ads in on-demand programming, whether it be VOD, DVR, or on the broadband Internet, this interview is for you. (Part 1 of 2).

Our guest today is Dean Denhart who is the CEO of BlackArrow which provides a platform that enables advertisers to place viewer-specific ads in on-demand programming whether it is delivered via a cable Video-On-Demand channel, a Digital Video Recorder (e.g. TiVo), or from a broadband website. Read more…

The Internet Takes Consumers Away From Local Media (Part 2 of 2)

Podcast Video | Posted by Phil Leigh on August 28, 2007

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If you are a local media company like a newspaper, radio station, or network TV affiliate, and would like to learn what you can do to regain influence with local consumers who have been migrating to Google and other websites, this interview is for you.  (Part 2 of 2)

Our guest today is Jaan Janes who is a Senior Vide President at the Pulse 360 Division of Seevast Corporation. He recently made a presentation as a member of a panel I hosted at an industry conference for radio stations, metropolitan dailies, and network TV affiliates. The focus was on how to adapt to the challenges and opportunities of the Internet. Read more…