Best Internet Video Ad Format
Posted on July 19, 2009
Download a Free Prospectus for: Future Developments in Video Advertising
Download Video to iPod or iPhone
If you would like to watch an example of a successful Internet video ad format, this video is for you.
MTV conducted a research study to discover the kind of video ad format that works best for their streamed music videos. The results are important because we infer that they’ll apply to Interactive television as well. Read more…
Filed Under Podcast Video | Leave a Comment
How Video Advertising Will Change
Posted on July 16, 2009
Download Free Copy of Prospectus: Future Developments in Video Advertising
Download Video to iPod and iPhone.
If you would like to learn why product promotion campaigns will replace advertising campaigns, this video is for you.
Traditionally advertising campaigns are executed by media buyers. Ad preparation, termed creative work, is done by the advertising agency. The sponsoring company determines the campaign budget and contracts with a media buyer to place the ads on the appropriate media. The media buyer determines the optimal allocation among television, newspaper, radio, Internet, and other formats. The buying organization also determines how the ads will run in each media. For example, they will decide which TV shows will get the ads. They seek to optimize the demographic match between the show audience and the profile of customers for the advertised product. Read more…
Filed Under Podcast Video | Leave a Comment
Future Video Ads Will Be Shorter
Posted on July 13, 2009
Click here to download a Free Prospectus for Future Developments in Video Advertising.
Download this video to iPod and iPhone.
If you would like to learn why future video commercials will be shorter, this video is for you.
In our new research report, Future Developments in Video Advertising, we predict that video programming will migrate away from Cable TV and onto the Internet. Furthermore, we conclude that the great majority of consumers will expect to watch videos for free in ad-supported formats as opposed to paying a fee for rental or purchase of copyrighted content. Thus, it is crucial that future video ads be more effective than previously. Read more…
Filed Under Podcast Video | Leave a Comment
Generating Sales & Leads from Websites and eMails
Posted on July 5, 2009
Click Here to Download a Free Prospectus
Click Here to Download Video Interview to iPod or iPhone
If you would like to learn how to generate more leads and sales transactions from your website and email campaigns, this video interview is for you.
Our guest today is John Babb who is the founder and CEO of iDimension. His company specializes in helping corporations generate revenues and sales leads from their websites and email campaigns. It is also an expert in the deployment of Google Analytics. Read more…
Filed Under Podcast Video | Leave a Comment
What Makes our Market Research Different?
Posted on June 29, 2009
Click Here to Download a Free Prospectus: Future Developments in Video Advertising.
Click Here to Download to iPhone or iPod.
If you would like to know how our market research is different, this video is for you.
One key difference is that our reports are multimedia documents providing numerous embedded links to demonstrate new technologies. Thus, you can print-them-out and read them as conventional paper documents, but you can also use them in a television-like experience to actually watch what video ads will be like in the future. Read more…
Filed Under Podcast Video | Leave a Comment
What should ad agencies do?
Posted on June 26, 2009
Download Free Prospectus for our new research report on the future of video advertising.
If you would like to learn how ad agencies can prepare for the future of video advertising, this video is for you.
One conclusion from our new research report, Future Developments in Video Advertising, is that sponsors will start competing with the advertising industry. More specifically, they’ll intensify use of Internet media as a direct channel to their customers. A greater share of their marketing budgets will be allocated to enriching their own websites as interactive, lead-generation properties. Similarly, they will self-manage more of their email marketing and employ embedded video in press releases, product promotions, and corporate communications.
Read more…
Filed Under Podcast Video | 1 Comment
Addressable Advertising for Television
Posted on June 9, 2009
Seth Haberman, CEO, Visible World
If you would like to learn about addressable television advertising, this interview is for you.
Our guest today is Seth Haberman who is the Founder of Visible World. His company is a leading provider of targeted television advertising. It offers a software platform, termed intelliSpot, that enables advertisers, agencies, and media companies to target, customize and change messages to address diverse audiences, programming, and business situations. Investors include Comcast, Time Warner, Viacom, WPP, and AllianceBernstein, among others. Read more…
Filed Under Podcast Audio | Leave a Comment
Streaming Video to Clients & Prospects
Posted on June 2, 2009
Benjamin Wayne, CEO, Fliqz.com
If you would like to learn how to put video on your website that will stream via a player that has the look-and-feel of your own pages, this interview if for you.
If you host videos at YouTube and have them play through your website the YouTube brand is prominently displayed on the player. Thus, businesses that put video on their websites often prefer to host their own, or use a service that provides an “unbranded” player. One such vendor is Fliqz.com which specializes in white-label video services for businesses. In addition to providing an unbranded player, Fliqz also offers industrial strength streaming and viewer analytics. Read more…
Filed Under Podcast Audio | Leave a Comment
