How to Make Google AdWords Work
Posted on January 9, 2010
If you would like to learn how to make Google AdWords be more effective, this interview is for you.
Today’s guests are Dr. Donald Berndt and Ricardo Lasa who are the founders of Sitewit.com. Their company enables users of Google AdWords and similar online ad platforms to obtain better results by employing artificial intelligence to manage campaigns. Sitewit provides an analytical engine to dynamically optimize such ad campaigns as an online service.
Since the Great Recession of 2008 it has become abundantly clear that conventional advertising is not working as well as in the past. This applies to newspapers, Yellow Pages, television, and radio. As a result, sponsors are turning to the Internet. Read more…
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How to use Google AdWords
Posted on October 31, 2009
If you want to learn how to set-up a Google AdWords account and start placing ads to sell merchandise from your website, this video is for you.
Perhaps the best way to teach others how to use Google AdWords is by concrete example. Thus, today’s video shows how we set-up an AdWords campaign to sell copies of our market research report, Future Developments in Video Advertising. Read more…
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(Part 2 of 2) Avoiding Over-Reliance on Google’s AdSense
Posted on June 11, 2007
(Part 2 of 2) If you would like to learn how to reduce your reliance for advertising revenues upon Google’s AdSense, this interview is for you.
Our guest today is Lance Podell who is the CEO of Seevast Corporation. He competes successfully with Google’s AdSense and AdWords. Seevast has exclusive relationships with such prominent websites as the online edition of The Wall Street Journal.
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Reducing Reliance on Google AdSense
Posted on June 7, 2007
If you would like to learn how websites can reduce their reliance for advertising revenues upon Google’s AdSense, this interview is for you.
Our guest today is Lance Podell who is the CEO of Seevast Corporation. He competes successfully with Google’s AdSense and AdWords. Seevast has exclusive relationships with prominent websites such as the online edition of The Wall Street Journal. (Part 1 of 2) Read more…
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