iPhone and Adobe Go to The Mattresses
Posted on September 14, 2009
Adrian Ludwig of Adobe Flash Marketing
If you would like to learn how Adobe plans to extend Flash Video’s market leadership on computers onto other Internet-connected devices such as mobile phones and consumer electronics appliances, this interview is for you.
About 80% of today’s Internet Video is streamed in Adobe’s Flash format. That’s because nearly all computer users installed a Flash player. Consumers also like that Flash provides an “instant-on” playback experience, thereby avoiding the wait for a download.
However, Apple’s iPhone does not support Flash. Even at YouTube, where Flash dominates, iPhone subscribers must use a special prepackaged application to watch the videos. When iPhone subscribers visit other websites streaming Flash, they simply cannot see the videos. As a concrete example, iPhone subscribers can watch Inside Digital Media video streams at our YouTube channel, but to get them directly from our website they must either subscribe to the podcast or click on the “download to iPod and iPhone” link.
Obviously, Adobe is worried about the iPhone’s avoidance of Flash. The situation creates a conflict that is, as Don Corleone might put it, forcing the two sides to “go to the mattresses”. Our guest today is Adrian Ludwig who is the Group Manager for marketing Flash. His objective is to get Flash as widely deployed on mobile phones and consumer electronics appliances as it is on computers. Read more…
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