Apple’s Textbook & Education Plans – Part 1

Posted on February 3, 2012

 
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philblueheadshotA couple of months hence shall mark the 100th anniversary of the Titanic disaster. In response, I’ve been reading several books including Charles Lightoller’s memoirs, purchased from the Kindle store for ninety-nine cents. Lightoller was the ship’s senior surviving officer. His story is so incredible that fiction editors would likely reject the plot as too improbable. As playwright Oscar Wilde put it, “(audiences) will believe the impossible, but never the improbable”. More to the point, the experience of reading the e-book on an iPad via Kindle’s App hints at the potential for Apple’s iTextbooks and iTunes- U initiatives.

Download six minute audio narration here.

At age thirteen Lightoller apprenticed aboard a four-masted “three-skysail yarder.” Being an unfamiliar term, I put my finger on “skysail” to summon iPad’s dictionary which described it as “a light sail above the royal”. The definition was not useful since I was also unfamiliar with the meaning of “royal” sails. Fortunately, iPad’s dictionary also provided links to Google and Wikipedia. The Wikipedia link connected to a full explanation including photographs and diagrams identifying all the sails of a clipper ship. Read more…

Let’s Retire the iPhone Smartphone

Posted on December 13, 2011

 
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philblueheadshot1The iPhone resembles a smartphone less than a BMW does a horseless carriage.

As noted five years ago in this Inside Digital Media video podcast, the device is more accurately labeled a “teleputer”. (The podcast is so old it was done in Windows Media Video). George Gilder originated the concept about twenty years ago when he envisioned a hand-held unit providing convenient wireless access to a global computer network. It was kind-of the evolutionary destination implied by a popular computer industry slogan at the time, to wit, “the network is the computer.”

Download five minute audio narration to iPhone, iPad, and iPod here.

Each day Gilder’s concept becomes increasingly obvious to a growing proportion of iPhone users.  Today everyone realizes telephone conversations are only one of many useful iPhone functions. More significantly, iPhone users are progressively learning that computer applications are becoming the unit’s raison d’etre. In short, the phone’s digital capabilities such as photography, geo-location, audio & video playback, and especially Internet access, are the defining characteristics. Applications like Skype and FaceTime portend an era when cellular telephony per se, becomes irrelevant to iPhone owners. Read more…

Fulfilling a Steve Jobs Vision

Posted on November 28, 2011

 
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wavionToday’s podcast is a twenty-five minute interview with Ulik  Broida who is the Vice President of Marketing at Israel-based Wavion, which is a subsidiary of wireless equipment maker, Alvarion. Wavion specializes in Wi-Fi access points designed for outdoor use.

Earlier this month the senior founder at Trilogy Partnership disclosed that Steve Jobs was originally seriously considering whether Apple could build a nationwide Wi-Fi network for the iPhone. Since Wi-Fi spectrum is unlicensed Apple could build its own network thereby avoiding the possibility that the iPhone user experience would be dependent upon cellular carriers. Presumably, with the iPad on the drawing board, Jobs could see that much of Apple’s future growth would depend upon the availability of reliable wireless service at reasonable fees.

Download 25 minute audio interview to iPod, iPhone, or iPad.

According to Trilogy’s John Stanton, who spent a lot of time with Jobs during iPhone gestation, “(Jobs) wanted to replace carriers. He and I spent a lot of time examining whether a new carrier could be created synthetically with a national Wi-Fi network using unlicensed spectrum.” Jobs eventually partnered with AT&T, partly because the carrier agreed to subsidize the iPhone subscriber costs. Nonetheless, Stanton concluded, “If I were a carrier, I’d be concerned about the dramatic power shift that occurred.” Read more…

Master-to-Slave Role Reversal for TVs

Posted on October 30, 2011

Download video to iPad, iPhone, and iPod here.

Future televisions will be nothing more than wireless display stations. No longer will they be the control center for our home video entertainment. In a Slave-to-Master role reversal, hand-held units shall become the gateways.

Let met explain.

In the future, we’ll access content on portable devices, such as smartphones and tablet computers, and choose to display programming on whatever screen is spontaneously most convenient. If we’re in a restaurant for lunch, we’ll likely select the smartphone screen. While sitting in a comfortable upholstered chair with a tablet computer, we’ll likely use the tablet screen. But if were in the TV room, we’ll simply instruct the applicable smartphone or tablet computer to display the video on the television screen.

It’s already happening for those with home Wi-Fi networks. Characteristically, Apple is leading the way.  Read more…

Three Years Before Blackberry Collapse

Posted on June 27, 2011

 
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philblueheadshot7Almost three years ago (August, 2008) Inside Digital Media released a video podcast entitled “RIP for RIM Blackberry and the Radio Industry?” Three smartphone and radio industry experts were interviewed. Inside Digital Media concluded both the Blackberry and radio broadcasting would thereafter be challenged with technological obsolescence by launch of iPhone apps the preceding month. In short, we recognized Apple’s App Store as the “game changer” it later proved to be.

Download two-minute audio narration to iPod, iPhone and iPad.

Since the podcast Research-in-Motion stock has dropped almost 80% from $130 per share to about $29. Similarly, privately-owned Clear Channel Communication which is the largest radio broadcaster is struggling financially. While Clear Channel’s problems partly result from a mountain of debt, they also reflect a perilously weak recovery in advertising revenues. The weakness is not merely cyclical, but instead reflects a secular decline much like trends earlier impacting newspapers and record labels.

To subscribe to our podcasts at no charge, click here.

Also, inspect our eBooks including the first half of “Third Generation Television” which is offered at no charge. Our latest analysis, “Television Band White Spaces” is available through The Diffusion Group.

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All Media Shall Become Interactive

Posted on June 13, 2011

 
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philblueheadshotToday we interact with Internet media nearly as routinely we checked our wristwatches to read time-of-day fifteen years ago. While the conversion might seem radical to consumers from 1996, the advent of portable connected devices such as smartphones and tablet computers implies an even more fundamental change in the future. In short, all media shall become interactive – not just Internet media.

Download audio narration to iPhone, iPad, and iPod — ten minutes.

The underlying force is a previously latent demand from sponsors for more effective advertising. As John Wanamaker put it about a century ago “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Yet during the past decade, Google AdWords introduced a new paradigm. The service generates more than $25 billion annually by only charging sponsors for ads that are actually used by the consumer. At Google, advertising is targetable, accountable, and can be convincingly tracked. It is only a matter of time before sponsors will demand the same of all their advertising campaigns in whatever medium, whenever possible.

Significantly, app-enabled mobile devices are empowering traditional media to adapt to such a transformation because the portable units are evolving into cognitive prosthetics. Much as experienced amputees routinely use mechanical prosthetics as artificial limb extensions, habitual smartphone and tablet owners are starting to use the devices as convenient intelligence aids. They help users gain more information that would otherwise be unavailable, or difficult to obtain. For example smartphones can find price comparisons merely by scanning bar codes and other implanted signals off shelf merchandise labels. Specifically, a price-comparison app reads the barcode or embedded signal to (1) identify the merchandise and (2) display a website where up-to-date prices for the item from all merchants are complied.     Read more…

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Fixing a Home Wi-Fi Problem

Posted on June 9, 2011

 
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philblueheadshot1This past weekend I decided to rent a movie from Amazon-Video-on-Demand. The service is available via my TiVo, which makes it easy to watch the movies on my TV-set instead of a computer. I’ve done it about a dozen times before. Except when it was a new service, the experience has been generally satisfactory.

But, not this last time.

Download audio narration to iPhone, iPad, or iPod — three minutes.

Unfortunately my TiVo simply gave me an error message. So, like most of us, I shrugged my shoulders and repeated the selection process. TiVo threw-up on me a second time.

Frowning, I proceeded to TiVo’s troubleshooting instructions which suggested I check “Network and Settings”. After a few button-clicks, I learned that TiVo was receiving a “marginal” (35%) Wi-Fi signal from the router in my home office in the adjacent room. My current TiVo uses Wi-Fi to access the Internet to keep its program guide up-to-date and fetch movies from Amazon-Video-on-Demand. Older models typically used dial-up telephone lines which makes the Amazon service problematic.  Read more…

Towerstream First Quarter Financial Results

Posted on May 19, 2011

 
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Towerstream’s financial results merit inspection for two reasons.

twer11First, it is one of the few publicly-traded Wireless ISPs. Consequently, it may provide insight into the potential financial performance of other operators who – being privately owned – keep their numbers to themselves.

Second, as the accompanying diagram illustrates, Towerstream is building a massive Wi-Fi network in Manhattan designed to provide Internet access for iPhones, iPads, and similar devices. Since cellular carriers now impose data limits and use restrictions on such devices, Wi-Fi offload may ultimately become a mainstream alternative that is only now incipient. If the concept is replicated in other major markets and proves successful, it could imply many years of continued growth.

Download audio narration to iPhone, iPad, and iPod — eleven minutes.

Third, Wireless ISPs may well be at a similar stage of industrial evolution as the CATV industry of forty years ago and ultimately exhibit similar financial metrics. Read more…

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