Getting Viewers to Click on Ads

Posted on July 9, 2009

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If you would like to know how consumers will learn to click on banner and overlay ads, this video is for you.

As video moves to the Internet many question the effectiveness of new forms of advertising such as clickable banners and overlays. The concern is justified since it is well known that traditional banner click-through rates are low.  The industry worries that rates will drop even lower on overlay ads appearing on TV screens. Read more…

Next Big Thing in Online Advertising

Posted on July 26, 2007

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If you would like to learn about the next evolutionary step for online advertising, this interview is for you.
 
Our guest today is Chris Cunningham who is the Vice President for Sales and Operations at Freewebs.  His company not only provides you a way to have your own website at no charge, but is also a pioneer in the application of advertising widgets. Read more…