Learning from Early Adopters
Posted on November 1, 2010
As William Gibson put it, “The future has already arrived; it’s just not evenly distributed.” Despite the undeniable logic that early adopters often lead mass market practices, such people are too often dismissed. Perhaps it’s because we sometimes have too much invested in the status quo. When that’s the case even the most accomplished among us are vulnerable because we prefer to believe what we want to believe.
Download audio narration to iPod, iPad, and iPhone (four minutes)
For example, in March one of the most prominent Cable TV industry stock analysts scorned the threat of cord cutting as an urban myth. Owing to his reputation, Dow Jones picked-up the mantra thereby leading some investors to an invalid assumption. That violates Ken Fisher’s first investment principle which commands us to scrutinize our beliefs in order to identify those we hold to be true that are actually false. Consequently, at the end of the June quarter the number of Pay TV subscribers in the USA declined for the first time in history. Furthermore, early indications from Comcast suggest the number dropped again in the September quarter. Read more…
Filed Under Podcast Audio | Leave a Comment
Behavioral Ad Targeting: Newspapers
Posted on July 30, 2009
Phil Leigh
If you would like to learn how newspapers and TV affiliates can generate incremental ad revenue by selling behaviorally-targeted Internet ads to local businesses, this audio is for you.
Behavioral-targeting is one of the keys to success in online advertising. For example, consider how online merchants such as iTunes and Amazon.com are among the most successful websites in terms of translating visits into sales. There are two reasons why their conversion performance is exceptionally good. Read more…
Filed Under Podcast Audio | 1 Comment
