Evaluating Apple’s Go-to-Market Analysis
Posted on June 14, 2010
During the past few months Apple twice implied the Digital Living Room of the Future is not a good market for the company. In February Tim Cook said that AppleTV remains a “hobby” since its potential is considerably smaller than the markets for mobile and tablet devices. Partly in response to GoogleTV, earlier this month Steve Jobs amplified Cook’s point with analysis.
Download audio to iPhone, iPad, and iPod here. (six minutes)
Essentially, Apple minimizes the Digital Living Room because there can be no “go-to-market” strategy. Jobs reasons that modernizing television requires replacing conventional set-top boxes with better designs. While readily conceding that Apple could develop such designs, he assumes they could not profitably sell them because the cable and satellite industries rent current set-tops for artificially low fees cross-subsidized by programming charges. By way of example he notes that TiVo, ReplayTV, Roku, Vudu, and similar products failed to tap into the mass market. Read more…
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Why Internet Video Will Be Gigantic (Part 1 of 2)
Posted on August 13, 2007
Summary: If you would like to learn how to get your video posted at numerous blogs and websites, and forwarded via countless emails, this interview is for you. (Part 1 of 2).
Our guest today is Josh Hawkins who is a Senior Marketing Manager at Brightcove. His company is an Applications-Service-Provider targeting professional video producers who want to optimize the distribution of their content around the Internet. Read more…
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Distributing and Monitizing Your Video at Other Websites (Part 2 of 2)
Posted on July 24, 2007
(Part 2 of 2) If you would like to learn about an ASP that enables you to distribute and monetize your Digital Media across the Internet, this interview is for you.
Our guest today is Marty Roberts who is the Vice President of Marketing at thePlatform. His company, owned by Comcast, is basically an ASP enabling video created for the Internet to be widely distributed, syndicated, and monetized.
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Distributing and Monitizing Your Video at Other Websites
Posted on July 21, 2007
(Part 1 of 2) If you would like to learn about an ASP that will enable you to distribute and monetize your Digital Media across the Internet, this interview is for you.
Our guest today is Marty Roberts who is the Vice President Marketing at the Platform. His company, owned by Comcast, is basically an ASP that enables video created for the Internet to be widely distributed, syndicated, and monetized.
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