Interviews with Digital Media Thought Leaders

Optimizing Cross-Selling For Call Center Operators

Podcast Video | Posted by Phil Leigh on February 7, 2008

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Summary: If you would like to learn how Call Center operators can better cross sell to customers based upon the client’s surfing pattern at a destination website, this interview is for you.
 
Our guest today is Rob Lee who is the CEO of Xsell. His company provides Software-as-a-Service enabling Call Center operators to offer products germane to the visitation patterns the client has exhibited at the destination company’s website. For example, if I phone my bank to report a lost credit card, an Xsell-enabled Call Center operator might suggest mortgage products based upon my (hypothetical) earlier investigations of mortgages at the bank’s website. Read more…