Cable Industry Shifts Wireless Strategy
Posted on August 24, 2011
Historically, the Cable TV industry increased subscriber revenue in two ways. One was simply by raising prices. However, a second far more effective way was to offer incremental services, but to present the best pricing in the form of packaged bundles. Most notably over the past fifteen years Cable companies went into competition with the telephone industry by providing (1) landline telephony and (2) broadband Internet access. Presently, the classic bundle is termed a “triple-play” of telephony, Internet access, and Pay television in a single monthly subscription. A typical fee for “triple-play” is $140 a month.
Download six minute audio narration to iPhone, iPad, or iPod here
For much of the past decade the Cable industry looked lustfully at cellular telephony as a promising incremental service for bundling. To that end, leading operators invested in Clearwire in hopes of getting a “quadruple-play”. But Clearwire did not have a competitive footprint. Furthermore, its system standardized on WiMax whereas the dominant cellular carriers, Verizon and AT&T, gravitated toward a Fourth Generation standard termed “Long Term Evolution” (LTE). Although Clearwire recently announced it will also switch to LTE, the decision may be too late. Read more…
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How Cord-Cutting Will Happen
Posted on July 15, 2010
Most anyone having more than six months experience with a computer-to-TV connection to get unlimited Internet access at the television realizes that cord-cutting is inevitable. It is not a question of “if”, but merely of “when”. But for businesses that must adapt the more important question is how it will happen. Once that process is understood, inevitability is hard to deny and constructive planning can begin.
Download audio of narrative for iPod, iPad, and iPhone here.
For the uninitiated, “cord-cutting” refers to a consumer’s decision to discontinue a television subscription service and replace it with various Internet activities on the TV screen. Generally Cable operators, media companies, and conventional industry researchers dismiss the possibility. For example, earlier this year one prominent industry analyst labeled it an “urban myth” because TV subscriber numbers continued to climb. Read more…
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Lessons from a Digital Media Pioneer
Posted on January 23, 2010
Phil Leigh
Like the lost adventurer Carnehan from Rudyard Kipling’s The Man Who Would be King, RealNetworks crept back into the news with the recent resignation of its CEO and Founder, Rob Glaser. Also like Carnehan Real hardly resembled the robust $12 billion market value industry leader it was at the turn of the Century having since dropped 95% in stock price. While Carnehan had an amazing story to tell, at least Glaser has an edifying one. Read more…
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Cable Operators Will Abandon TV
Posted on December 5, 2009
Phil Leigh
If you would like to learn what will motivate the CATV and Telco industries to abandon traditional video services in favor of a video-centric Internet, this audio podcast is for you.
Since the release of our February ’09 Third Generation Television research report, we repeatedly emphasized that the future of television is Internet Video, period. Ultimately, the advantages to consumers, sponsors, content providers, and even network operators are simply too compelling. Read more…
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Why Internet Video Will Be Gigantic (Part 2 of 2)
Posted on August 14, 2007
If you would like to learn how to get your video posted at numerous blogs and websites, and forwarded via countless emails, this interview is for you. (Part 2 of 2).
Our guest today is Josh Hawkins who is a Senior Marketing Manager at Brightcove. His company is an Applications-Service-Provider targeting professional video producers who want to optimize the distribution of their content around the Internet. Read more…
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Is IPTV an Evolutionary Dead End?
Posted on August 7, 2007
Summary: If you would like to learn about the future of IPTV and Internet Video, this interview is for you.
Our guest today is Steven Hawley who is the founder of Advanced Media Strategies. He is also the editor of IPTV News and is the IPTV analyst for the Multimedia Research Group (MRG), Inc.
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