Inspiration in the Long Tail
Posted on April 6, 2010
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This article was authored by Phil Leigh and released by Online Video Insider earlier today. (April 6, 2010)
About five years ago Chris Anderson wrote a Wired Magazine article entitled The Long Tail. Basically it concluded that the Internet’s ability to provide a nearly infinite supply of Digital Media would shift consumer interest and spending toward less popular content merely because it makes such content more accessible. For example, when out-of-print books are hard to find the very fact that they are scarce tends to make them less popular. If we cannot find a copy we cannot inspect it. Moreover, we might not even be aware the title exists.
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However, when all books are available as Digital Media, there is never a shortage. Similarly, titles are searchable via Google. This enables readers to discover previously rare books they might never otherwise had an opportunity to examine.
Read more…
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A New Twist on The Long Tail
Posted on January 17, 2008
In 2004 Chris Anderson popularized an Internet merchandising theory known as The Long Tail. He concluded that the potentially gigantic inventory of Internet merchants would considerably increase sales on items that are seldom stocked by terrestrial competitors. Presumably, the point is even more applicable to Digital Media since there is no physical stocking required and the inventory can theoretically be almost infinite. Read more…
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