Lessons from a Digital Media Pioneer
Posted on January 23, 2010
Phil Leigh
Like the lost adventurer Carnehan from Rudyard Kipling’s The Man Who Would be King, RealNetworks crept back into the news with the recent resignation of its CEO and Founder, Rob Glaser. Also like Carnehan Real hardly resembled the robust $12 billion market value industry leader it was at the turn of the Century having since dropped 95% in stock price. While Carnehan had an amazing story to tell, at least Glaser has an edifying one. Read more…
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Apple Service Might be a “Game Changer”
Posted on January 18, 2010
Phil Leigh
It’s become obvious over the past seven years that Apple can develop innovative products that revolutionize both emerging and established industries. An example of the first is the iPod. When it hit the market about seven years ago it was the first portable MP3 player with enough capacity to enable most of us to carry our entire music collection around with us. An example of the second is the iPhone which forever changed our concept of what a mobile phone should be able to do. In short, it combined voice telephony with unlimited Internet access.
Now, speculation is rife that Apple is at the threshold of introducing not only a new product but a new service as well. Read more…
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How to Make Google AdWords Work
Posted on January 9, 2010
If you would like to learn how to make Google AdWords be more effective, this interview is for you.
Today’s guests are Dr. Donald Berndt and Ricardo Lasa who are the founders of Sitewit.com. Their company enables users of Google AdWords and similar online ad platforms to obtain better results by employing artificial intelligence to manage campaigns. Sitewit provides an analytical engine to dynamically optimize such ad campaigns as an online service.
Since the Great Recession of 2008 it has become abundantly clear that conventional advertising is not working as well as in the past. This applies to newspapers, Yellow Pages, television, and radio. As a result, sponsors are turning to the Internet. Read more…
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Content is King (Like Cotton)
Posted on December 12, 2009
Phil Leigh
Comcast bought NBC to gain control over content distributed by its CATV system. Time-Warner advocates that popular TV shows be made available on the Internet only to consumers already subscribing to conventional Cable and Satellite networks. Prominent publishers require that new book releases be hard-cover-only thereby delaying ebook versions by four months. Such actions reflect the spurious notion that “Content is King”. Unfortunately it’ll prove to be about as effective as King Cotton diplomacy was for the Confederacy. Read more…
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Cable Operators Will Abandon TV
Posted on December 5, 2009
Phil Leigh
If you would like to learn what will motivate the CATV and Telco industries to abandon traditional video services in favor of a video-centric Internet, this audio podcast is for you.
Since the release of our February ’09 Third Generation Television research report, we repeatedly emphasized that the future of television is Internet Video, period. Ultimately, the advantages to consumers, sponsors, content providers, and even network operators are simply too compelling. Read more…
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Television of the Future
Posted on November 28, 2009
If you want to learn what the future of television will look like, this video podcast is for you.
Despite recent publicity about favorable consumer response to services providing only limited Internet Videos at our TVs, ultimately nearly everyone will demand unlimited Internet access on televisions. Services like Amazon-Video-on-Demand, iTunes, and Netflix Watch Instantly via devices such as TiVo, Blu-Ray Players, and Xboxes are merely going to whet consumer appetites for unrestricted Internet access on TVs. Read more…
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How to use Google AdWords
Posted on October 31, 2009
If you want to learn how to set-up a Google AdWords account and start placing ads to sell merchandise from your website, this video is for you.
Perhaps the best way to teach others how to use Google AdWords is by concrete example. Thus, today’s video shows how we set-up an AdWords campaign to sell copies of our market research report, Future Developments in Video Advertising. Read more…
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Stories Abide
Posted on October 24, 2009
Phil Leigh
Inexorable expansion of the Internet results in a lockstep growth in anxiety about threatened obsolescence among incumbent media participants. Yet whatever the changes affecting media, storytelling remains the timeless value.
Even before humanity learned how to record them, the Greek Myths were passed down from generation-to-generation by oral repetition. Itinerate poets travelled around the Eastern Mediterranean retelling the stories of The Iliad and The Odyssey before Homer wrote them down about 3,000 years ago. While the media changed from spoken word to written text, the public appetite for stories was undiminished and may have even accelerated. Read more…
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