Streaming Video to Clients & Prospects
Posted on June 2, 2009
Benjamin Wayne, CEO, Fliqz.com
If you would like to learn how to put video on your website that will stream via a player that has the look-and-feel of your own pages, this interview if for you.
If you host videos at YouTube and have them play through your website the YouTube brand is prominently displayed on the player. Thus, businesses that put video on their websites often prefer to host their own, or use a service that provides an “unbranded” player. One such vendor is Fliqz.com which specializes in white-label video services for businesses. In addition to providing an unbranded player, Fliqz also offers industrial strength streaming and viewer analytics. Read more…
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The Record Label Business
Posted on May 19, 2009
Steve Knopper, Author, Appetitte for Self-Destruction
If you would like to know how the Internet transformed the record label business, this interview is for you.
Our guest today is Steve Knopper who is the author of Appetite for Self-Destruction. Steve’s book is a chronicle and analysis of the spectacular crash of the record industry in the Digital Age. He is a Rolling Stone contributing editor who has covered the business since 2002. Read more…
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Netbooks Accelerate Internet-Video-to-the-TV Adoption
Posted on April 6, 2009
How will Internet-Video-to-the-TV be impacted if inexpensive “netbooks” take market share away from conventional laptop computers?
By way of background, netbooks are pint-sized laptop computers. Typically they have nine-inch screens as compared to fifteen-inches (or bigger) for a conventional laptop. Also netbooks have less powerful processors, smaller memories, and less sophisticated software. Gartner estimates that they could account for 10% of laptop computer sales by the end of this year.
Read more…
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New Realities About Advertising
Posted on March 23, 2009
If you would like to know how the Internet is changing the characteristics of advertising, this audio program is for you.
Businesses are learning that conventional media advertising is not generating the sales leads like it did in the 20th century. For example, the telephone Yellow Pages cannot be relied upon as the primary lead source for small local businesses. Similarly, larger businesses have noted a sharp decline in the effectiveness of newspaper, radio, and television advertising. Read more…
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Five Catalysts for Internet TV - This Year!
Posted on March 19, 2009
Download to Computer, iPod, and iPhone
If you would like to learn about the five catalysts driving Internet-Video-to-the-TV adoption in 2009, this video is for you.
First Catalyst. The abundance of connection sockets in flat-panel televisions enables a multitude of devices to connect to the TV. Many such units also connect to the Internet. The surprise leader is the laptop computer which has on-board WiFi and is dropping so rapidly in price that it is a more economical selection than many appliances targeted at “Over-the-Top” Video. Given a remote mouse and keyboard the consumer gets a lean-back viewing experience 15 – 20 feet distant from the TV screen. Read more…
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Connect HDMI PC-to-TV
Posted on March 10, 2009
Download to Computer, iPod, or iPhone
If you would like to learn how to connect a HDMI laptop computer to a flat-panel television, this video is for you.
Seeing is believing. Read more…
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Three Myths About Internet TV
Posted on March 9, 2009
If you would like to identify three myths about Internet-Video-to-the-TV, this audio is for you.
First Myth. Although some consumers are connecting laptop computers to their TVs in order to get Internet Video on the sets, the phenomenon is inconsequential to the mass market.
This is a myth for two reasons. Read more…
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Is Napsterization of Video at Hand?
Posted on March 4, 2009
Download to Computer, iPhone, or iPod
If you are curious to know whether the video industry is at the threshold of “Napsterization” much like the record label business was ten years ago, this video is for you.
It is hard to believe that it was fully ten years ago that Shawn Fanning unleashed Napster P2P software that forever changed the record label business. Napster demonstrated beyond any doubt that the Internet was going to become the natural distribution platform for all Digital Media files. In order to prosper, or even survive, the established business models would have to adapt. It was obvious that the record label industry was the “canary in the coal mine” and that ultimately there would be a day of reckoning for the video producer as well.
That day of reckoning has arrived for two reasons. Read more…
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