Getting Others to Keep Our Business Card
Posted on April 21, 2011
Collecting contact information has always been a necessary, but laborious, activity. It’s necessary because businesses need customers and customers are normally obtained from prospects. Although smartphone applications like Bump attempt to automate the process, they require both parties exchanging information to use the same app. Even then the apps don’t always work reliably, or fit a user’s preferred contacts software program.
Download audio narration to iPhone, iPad, and iPod - seven minutes
Thus, gathering business cards is likely to remain a popular custom. Smartphone apps like Business Card Reader can automate data entry, but are only truly useful when the contacts programs in portable devices coincide with those in a business’s central computers. Moreover, once card information is entered, recipients have little incentive to keep the card. Read more…
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Smartphones as Cognitive Prosthetics
Posted on January 26, 2011
Historically computers evolved from rarely seen mainframes, to personal models on every desktop, to laptops convenient for offices, students, business trips, and homes. But most recently smartphones and tablet models are pushing the industry into a new mobile computing paradigm characterized by (1) ubiquity, (2) intuitive & integrated operation, and (3) personalization.
We recently prepared a White Paper for Digimarc explaining how mobile computing devices are becoming cognitive prosthetics. Much as amputees routinely use mechanical prosthetics as artificial limb extensions, habitual smartphone and tablet owners are starting to use the units as handy intelligent aids. For example smartphones can obtain price comparisons merely by scanning bar codes and other implanted signals of shelf merchandise.
To listen to audio narration now click here (five minutes).
Gartner predicts smartphones will outnumber personal computers in two years. Forrester forecasts 82 million Americans will use tablet computers by 2015. Pew Research Center estimates 60% of Americans accessed the Net on their phones last year as compared to only 25% in 2009. Read more…
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Has Digital Watermarking Come of Age? (Part 2 of 2)
Posted on January 22, 2008
Summary: If you would like to learn how digital watermarking can protect media (digital or analog) from piracy and create incremental revenues, this interview is for you. (Part 2 of 2).
Our guest today is Bruce Davis who is the CEO of Digimarc. His company is a pioneer in the field of digital watermarking and holds a strong patent portfolio. The technology protects media from piracy in both the digital and analog domains. Digital locks alone are useless once the media is rendered into the human analog interface whether it’s via a video display screen, audio speakers, or magazine picture whereas the digital watermark remains effective. Read more…
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Has Digital Watermarking Come of Age?
Posted on January 19, 2008
Summary: If you would like to learn how digital watermarking can protect media (digital or analog) from piracy and create incremental revenues, this interview is for you. (Part 1 of 2).
Our guest today is Bruce Davis who is the CEO of Digimarc. His company is a pioneer, holding a strong patent portfolio, in the field of digital watermarking. The technology protects media from piracy in both the digital and analog domains. Digital locks alone are useless once the media is rendered into the human analog interface whether it’s via a video display screen, audio speakers, or magazine picture. Read more…
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